RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART, YOUR KEY FOCUS WILL BE:

1. Plan & Deliver Insight-Led Activations

• Leverage a deep understanding of customer and brand jobs-to-be-done, along with consumer insights and trends, to design activation programs that meet customer needs while delivering brand objectives.
• Collaborate with Brand Managers, PR, and regional teams to ensure activations are strategically aligned, creatively distinctive, and have a strong PR hook to drive earned coverage.

2. Collaborate for Flawless Execution

• Execute activations seamlessly in venue, working with On-Premise Team and customers to adapt plans for venue- or customer-specific opportunities.
• Build strong working relationships with venue decision-makers and staff to ensure activations are executed flawlessly, brand standards are upheld, and opportunities for future collaboration are maximised.
• Coordinate with agency partners to deliver activations to the highest standard, on time and within budget.

3. Monitor, Evaluate & Optimise

• Set SMART objectives for all activations and track performance against agreed KPIs. Provide concise wrap-ups with outcomes, learnings, and recommendations for future activations.
• Gather and analyse market insights, sales data, and activation results to inform continuous improvement.
• Manage activation budgets accurately and responsibly, ensuring disciplined allocation, clear reporting, and maximum ROI.
• Contribute to annual planning milestones (IAP or equivalent) by identifying opportunities and gaps early and ensuring on-premise plans maximise impact in the channel.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• 5+ years’ experience in FMCG, luxury, or spirits marketing.
• Deep understanding of the on-premise channel, customer jobs-to-be-done, decision journeys, and customer/category strategies.
• Strong commercial acumen with proven budget ownership, disciplined allocation, and ROI-driven decision-making.
• Advanced capability in the agency and customer briefing process, from concept through to execution and evaluation.
• Confident communication with proven ability to work collaboratively across internal, partner, and global teams, building trust and alignment to deliver results.

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
• You are a motivator and continuously challenge yourself and your peers to achieve the best results possible.
• Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
• An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. Curious, creative, obsessed about the consumer, have strong sense of popular culture to identify passion points the brand and consumer share.  Inquisitiveness/ curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Comfortable with change and ambiguity.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws