The Opportunity

As our Customer Activation Manager, On-Premise, you will lead the design and execution of premium, insight‑led activations across high‑profile venues. Working closely with Sales, Marketing and agency partners, you’ll deliver brand‑led experiences that drive rate of sale, deepen customer relationships and set the benchmark for on‑premise execution.

Reporting to: Customer Marketing Lead

Key Responsibilities

With the consumer and customer at the heart, you will:

• Design and deliver insight‑led activation programs aligned to brand and customer strategy

• Translate brand ambition into premium, executable in‑venue experiences

• Partner closely with Sales teams and customers to tailor activations by venue and occasion

• Lead agency partners to deliver flawless execution, on time and within budget

• Build strong relationships with key venue decision‑makers and on‑premise influencers

• Set clear KPIs for all activations and deliver concise performance wrap‑ups and learnings

• Track budgets with discipline, ensuring strong ROI and clear reporting

• Use insights, data and results to continuously improve activation effectiveness

About You

You’re a confident, hands‑on activation professional who thrives in fast‑moving, customer‑led environments.

You’ll bring:

• 5+ years’ experience in FMCG, luxury or spirits marketing, ideally on‑premise focused

• Strong understanding of the on‑premise channel and customer decision journeys

• Proven experience delivering premium activations with commercial impact

• Strong stakeholder management skills across Sales, Marketing and agencies

• High attention to detail, organisation and pride in executional excellence

Why Join Bacardi?

• Work on globally recognised, premium spirits brands

• Hybrid working model based in our Sydney CBD office

• Paid parental leave to support you and your family

• Birthday leave to celebrate what matters most

• Wellbeing benefits that support your physical and mental health

• Product allowance to experience our iconic portfolio firsthand

• Family owned organisation with bold thinking and real autonomy

• A culture of belonging, ownership and entrepreneurial spirit

• Opportunity to create long term brand legacy in a global business

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws