YOUR OPPORTUNITY

At Bacardi, we are evolving how we win in On Trade. This role is at the heart of that transformation. We are looking for a Hospitality Business Manager who will help us build our brands through the most influential venues and experiences across Spain.

This is a hybrid role combining commercial understanding with a strong focus on hospitality, stakeholder management, coordination and planning, execution excellence, and premium experience delivery. You will play a key role in shaping how our brands show up in bars, restaurants, hotels and premium hospitality environments, working closely with both customers and internal teams.

ABOUT YOU

You bring an ownership mindset and a strong results orientation, contributing to the growth of our Premium portfolio and Innovations while protecting the Core.

You have a deep connection to the hospitality world and a clear understanding of how to navigate it - building relationships, coordinating stakeholders, and delivering premium experiences with excellence. You stand out for your organization, attention to detail, and service mindset, and you are comfortable managing multiple stakeholders, agendas, and projects in fast-paced environments.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Contribute to delivering our key objectives (EFO & new model), bringing a strong hospitality mindset to how we build our brands in On Trade.
• Lead and coordinate hospitality initiatives, experiences, and activations, ensuring flawless execution and high attention to detail.
• Build and manage strong relationships with key stakeholders (owners, bartenders, hotel teams, hospitality groups), acting as a trusted partner in the ecosystem.
• Identify and develop influential venues (cocktail bars, premium restaurants, hotels) to elevate brand presence and relevance.
• Manage multiple projects, stakeholders, and agendas, ensuring efficient coordination and execution across internal and external teams.
• Execute the Commercial Plan (IAP) ensuring a balance between business delivery and premium experience execution.
• Drive the Picture of Success adapted to hospitality environments, with focus on consumer experience and brand storytelling.
• Deliver commercial targets through negotiation and execution, securing distribution, visibility, and premium activations.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Experience in Commercial, On Trade, or hospitality-related roles (sales is a plus, but not the only path).
• Strong affinity with the hospitality industry and understanding of how to operate within it.
• Highly organized, with the ability to manage multiple priorities, stakeholders, and projects simultaneously.
• Strong communication and relationship-building skills in premium environments.
• Service-oriented mindset with high attention to detail and execution excellence.
• Resilient and comfortable working in fast-paced and demanding environments.
• Good influencing and negotiation skills, with solid commercial awareness.
• Team player with a collaborative approach.
• Basic knowledge of MS Office (Excel).

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Strong service mindset, with a natural focus on delivering premium experiences.
• High level of emotional intelligence and ability to manage relationships across diverse stakeholders.
• Sophisticated relationship management skills, particularly within premium hospitality environments.
• Ability to navigate naturally across different hospitality settings (bars, restaurants, hotels) and adapt to different interlocutors.
• Calm, professional, and composed under pressure, with a strong attention to detail.

ADDITIONAL REQUIREMENTS:

• Based in Barcelona (or willing to relocate).
• Availability to travel frequently across Spain, including Madrid and key hospitality hotspots.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws