YOUR OPPORTUNITY
This is your chance to work in collaboration with brilliant strategic, creative leaders and teams. You’ll be reporting into the VP Insights and partnering tightly with the corresponding Global Brand teams, working directly with the global and local marketing and Insights teams to put the consumer at the centre of every business decision.
You will be responsible to deliver powerful insights that help shape significant decisions on brand and category strategy, brand positioning, communication, innovation pipeline and activity development.
This is about leaving a legacy of passion for consumer insights and creating a lasting emotional connection with our consumers.
ABOUT YOU:
You are fearlessly innovative and have a restless desire to deliver results and make a lasting impact on our global brand portfolio and on our consumers.
You bring others with you because of the rigour of your thinking, the depth of your partnership and your desire to ‘first listen to understand rather than listening to be understood
RESPONSIBILITIES:
· Acting as a strategic thought partner to the Global brands (Focus on Scotch and Special Projects) while being a role model for the Insights team, passionately advocating for the voice of the consumer at every opportunity.
· Bringing together consumer insights, customer needs, and category dynamics, to provide day-to-day consumer insights and business intelligence, including competitive intelligence, to create market advantage.
· Partnering with the Brand Directors, the business and marketing teams, and the local Insights teams to deliver the strategic fundamentals which will unlock transformational growth: Brand Positioning, Brand Architecture, Innovation Pipeline and Communication Development.
· Partnering with the Global SIA Network to bring the relevant local Insights that Impact the Global Strategy & Expansion Strategy.
· In partnership with the brand teams, leading the annual review of the Situation Assessment
· Responsible for serving as a “voice of the consumer” by leading custom qualitative and quantitative research and utilizing the company’s business intelligence sources (syndicated data, tracker data, market-level data, digital analytics, consumer trends and available global studies) to connect the dots and help influence stakeholders’ decision-making process.
Accountable for building extensive understanding of the brands’ performance, and Measurement & Evaluation of activities, to help drive optimization and effectiveness
SKILLS:
· You’ve led transformational growth through category and consumer insight. The position requires at least ten years of work experience in consumer insights/market research or related field.
· You are skilled in using data to help senior stakeholders make tough decisions. Highly skilled in synthesising data from multiple sources and distilling crisp, tangible, and meaningful business insights
· You’ve conducted research projects at a global, regional and local level, experienced in a broad range of quantitative and qualitative research methods and ability to apply them pragmatically to business issues.
· Core Competencies Required:
o Understand People and Culture: Insights Generation – Mastery / Cultural Empathy and Curiosity – Mastery
o Develop Winning Strategies: Brand Positioning & Brand Strategy - Advanced
o Accelerate Business Performance: Market Intelligence and Performance Management – Mastery
o Unlock Growth Through Innovation: Consumer Centric Innovation Development – Advanced
o Impact Culture Through Creativity: Brief and Assess Creativity - Advanced
o Others: Agency Management.
· Drinks and Luxury Category experience is desirable.
· BS/BA required - MBA highly desirable.
· Digital skills (inc. AI) and willingness to accelerate digital learning is desirable.
Being culturally in-tune
PERSONAL QUALITIES:
· Energetic, passionate, and tenacious
· Curious to unearth new approaches and techniques, to diagnose issues and uncover consumer needs.
· A strategic thinker with the capacity to see the big picture but also dig into the details.
· Results focused delivering insights that have a significant positive impact on the brand and the business.
· A natural desire to build and nurture great relationships across a range of stakeholders – both internally and externally
· Business savvy so that insights are always translated with brand and business needs from of mind.
leadership agility
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
perks of working with us
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our CultureOur Culture
BE Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKEFamily
We treat each other, and our communities, like family. Always.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE AFounder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
Life Inside BacardiCareer Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.
