The Opportunity

As Brand Manager, you will own and lead the brand strategy and execution for Grey Goose Vodka and Bombay Sapphire Gin in ANZ. You’ll translate global brand vision into high‑impact local activations, delivering campaigns that grow brand equity, consumer relevance and commercial results.

Reporting to: Senior Brand Manager, Vodka & Gin

Key Responsibilities

With the consumer at the heart, you will:

• Lead the development and delivery of brand plans for Grey Goose Vodka and Bombay Sapphire Gin.

• Translate global and regional strategies into compelling local activations tailored to the ANZ market.

• Plan and execute high‑profile cultural platforms, sponsorships, events and experiential activations.

• Partner with agencies to deliver best‑in‑class creative, media and execution.

• Collaborate with Sales, Customer Marketing and Advocacy teams to ensure strong in‑market execution.

• Manage brand A&P budgets, ensuring disciplined spend and strong ROI.

• Analyse brand performance, market trends and competitor activity to drive growth opportunities.

• Contribute local insights into innovation and future pipeline planning.

About You

You’re a commercially minded, creative brand marketer who thrives on ownership and impact.

You’ll bring:

• 4+ years’ FMCG brand marketing experience (luxury and/or spirits experience highly regarded).

• Proven experience developing and executing brand plans end‑to‑end.

• Strong project management and stakeholder engagement skills.

• Confidence managing budgets, agencies and multiple workstreams.

• Strong analytical capability with the ability to turn insights into action.

• A passion for culture, creativity and building brands consumers love.

Why Join Bacardi?

• Work on globally recognised, premium spirits brands

• Hybrid working model based in our Sydney CBD office

• Paid parental leave to support you and your family

• Birthday leave to celebrate what matters most

• Wellbeing benefits that support your physical and mental health

• Product allowance to experience our iconic portfolio firsthand

• Family‑owned organisation with bold thinking and real autonomy

• A culture of belonging, ownership and entrepreneurial spirit

• Opportunity to create long‑term brand legacy in a global business

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws