
YOUR OPPORTUNITY
YOUR OPPORTUNITY
As the Portfolio Trade Ambassador for London, you will be the leading expert on our wider Portfolio range. You will become the face and voice for our brands to the community, crafting and delivering the brand programming agreed in our sales, marketing and advocacy strategy. You will embody and represent the brand’s image and values externally and internally with the opportunity to leave your legacy as our Spirits expert. Supporting the Commercial teams in selling our brands to customers will be part of the role as well as collaborating closely with the Advocacy Team in building industry-leading programming that connects with key audiences in relevant sales channels. Your deep knowledge about the Category, the Brands and their heritage along with your ability to inspire and excite consumers, partners and primos about our products is the key to success in this role.
ABOUT YOU
You will be a curious and agile self-starter who is able to work in the here and now whilst also able to think about long term objectives
Your entrepreneurial style means that you will thrive on being the key contact for customers, driving new opportunities, distribution and maintaining sustainable relationships.
You’ll bring a positive outlook and point of view to compliment the teams drive and focus
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
- You will be the visible face for our Portfolio in London and increase brand desire through the development of creating a strong advocacy program, tools and assets.
- You will provide education and training across our total Portfolio within the On Trade & Off Trade.
- You will support our sales team in building outstanding relationships with our customers in the On Trade, understanding their needs, their local consumers, and developing and executing solutions.
- Collaborate cross-functionally with Marketing and Sales team to bring our amazing brands to life, through hosting events and brand activations.
- Build and deploy portfolio education, tastings, workshops at scale (physical and digital solutions for consumers, customers and primos) and deliver occasion, engagement, and entertainment programs with clear KPIs.
- As a Spirits expert, you will support the local Commercial and Brand teams in defining how we show up in the relevant outlets and channels with a focus on increasing availability, visibility, quality and execution.
- Leverage social media and digital platforms to amplify advocacy, engage communities and increase the reach of brand activity
- Develop and nurture long-term relationships with key trade influencers, bartenders and opinion leaders, creating a strong community of brand advocates
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
- Extremely knowledgeable about the total Spirits category
- Working experience in premium on trade
- Wide network of strong industry relationships
- Strong communication and influencing skills
- Strong understanding of social media and how to use it effectively
- Self - organisation
- Proficiency in English language skills
- Experience in Spirits and/or Beverage Industry is a distinct advantage
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. You’re an authentic leader who acts with purpose and has an approachable, empathetic, open communication style.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution-focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. Curious, creative, obsessed about the consumer, have a strong sense of popular culture to identify passion points the brand and consumer share.
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your strengths and weaknesses and your impact on others.
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance-driven, commercially and financially astute.
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. Comfortable with change and ambiguity.

leadership agility
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
perks of working with us
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our CultureOur Culture
BE Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKEFamily
We treat each other, and our communities, like family. Always.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE AFounder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Life Inside BacardiCareer Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.