Customer Marketing POSM Excellence Manager, West Europe

Multiple locations · Full time
Posted:
10-Sep-2025
Function:
Commercial
Location:
St.-Denis, Île-de-France, France, Hamburg
Contract type:
Regular Employee
Country:
France, Germany
Job Type:
Full time
YOUR OPPORTUNITY

YOUR OPPORTUNITY

YOUR OPPORTUNITY
A fantastic opportunity to join the Customer Marketing team in West Europe. Your primary responsibility will be leading and coordinating all demand for POSM, including secondary packaging and temporary displays for the Cluster. This will cover both the On & Off Trade in the Cluster.

Looking beyond your Cluster responsibilities, you will partner with the Off Trade Channel Marketing Manager for Europe to support POSM process improvement at a Region level. With a particular focus on ensuring markets have access to scalable tools that support winning at the point of purchase. This partnership will center on the Off Trade only.

ABOUT YOU

You will have a passion for understanding channel needs and using this to win. Positively pushing the boundaries, whilst connecting stakeholders from across the business and suppliers to deliver execution that balances consumers/guests, customer, and brand objectives. 
Being a natural team player, at ease pivoting between short and long-term decision making, you will be comfortable operating at pace and leading projects from start to finish. These are all essential skills needed to excel within this role. 


RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
•    Take ownership of the West Europe Cluster POSM process, including secondary packaging and temporary displays. Identifying opportunities to standardize ways of working, unlocking efficiencies that benefit the total Cluster and beyond.  
•    Working in partnership with Off Trade Channel Marketing – Europe, support workstreams designed to drive continuous improvement within POSM. Including the development of secondary packaging and standardized POSM that enable execution at scale 
•    Facilitate and coordinate markets needs and use of all available materials. 
•    Work in close collaboration with the Regional Channel Marketing team on POSM development (70/30). On & Off Trade. 
•    Lead the IAP POSM development across brands/channel in the different markets. Balancing shopper, customer, brand perspectives and budget. 
•    A team player, seen as the POSM, secondary packaging & displays expert. Passionate about winning and optimizing resources in the marketplace.
•    A key member of the West Europe Customer Marketing leadership team, supporting the direction and delivery of the POSM strategy. 
•    Maximize ROI from A&P, keeping the channel discussion focused on proven growth drivers.
•    Coordinate between the different Stakeholders (Customer/Consumer Mktg, Sales and Supply) all the POSM investment. Driving conversation with Supply, Comm Opps, on POSM management (Warehousing, quotas, …). 
•    Key point of contact for preferred suppliers (HH Global, Staci, etc…) to ensure quality, timeliness, and cost-efficiency.
•    Reporting: creating reports for POSM control in each country within the Cluster & meeting the targets on POSM depletion goals to ensure perfect and on time execution.
•    Lead the development of new POSM for the Cluster to be used in local plans.
•    Order, Master Data & Invoice Management (Catalogue POSM). Order Windows management. 


SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
SKILLS:

•    Thrives on being a key contact for the total Cluster Marketing team, whilst balancing internal and external priorities. 
•    Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
•    Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
•    Strong communicator, skilled at removing complexity and driving clarity across multiple functions. Agile in adjusting their style to the audience, internally and externally.
•    High energy and driven at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
•    A self-starter, with the ability to work under pressure and deal with ambiguity.
•    Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
•    Advanced in prioritization and making bold choices. 
•    Committed to leaving a legacy, always planning two steps ahead for long-term success. 
•    Fluent command in English is essential. Complemented by either French or German is desirable.

EXPERIENCE:
•    3 to 5 years of experience within Customer Marketing, Brand Marketing, Commercial or Supply Chain. Preferably within a Premium / FMCG / Retail background.
•    Advanced knowledge of the Off Trade Channel achieved by working directly in Marketing or Commercial.
•    Detailed understanding of customers, their needs and how to win through partnership.  
•    Proven track record in positive stakeholder management.
•    Experience of developing and executing marketing BTL programs is preferred. 
•    Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

leadership agility

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 


U.S. applicants have rights under Federal Employment Laws

perks of working with us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan
  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies
  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our CultureOur Culture

BE Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKEFamily

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE AFounder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

Life Inside BacardiLife Inside Bacardi

Life Inside Bacardi
Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Candidate Frequently Asked Questions