YOUR OPPORTUNITY

As the National Rums Ambassador, you serve as a charismatic and influential face of the brand to trade, consumer and internal audiences. Your dynamic and genuine passion for Rum allows you to effortlessly captivate any audience. From contributing strategic insights, developing trade advocacy plans and executing world-class programs, your adaptability and skill in managing multiple projects keeps this role both impactful and engaging. As a National Rums Ambassador, you serve as the voice of Bacardi Rums—building deep trade relationships, shaping advocacy strategies, and leading programs that drive brand growth and category leadership.

ABOUT YOU

With a Founder’s mentality you are the visible image and face of your brand through consumer, trade, and digital channels. Working in collaboration with the brand marketing team, you will play a critical role in spreading the brand message and developing long lasting relationships to consumers, on-trade personnel, and distributor partners. Through your hospitality leadership experience, you will mentor regional ambassadors equipping them with winning strategies to elevate brand presence and performance.

RESPONSIBILITY

• Collaborate cross-functionally with brand marketing, commercial, advocacy, and customer marketing to deliver and execute brand plans through various brand and sales activities.
• Generate brand and category awareness while educating key influencers in the on/off-trade channel including key customers by bringing to life brand programs to life (e.g. social media, events, happy hours, trainings, dinners)
• Support bartender programs and promote programs through social media channels.
• With our La Gran Familia, you will coach, mentor, and lead regional brand ambassadors internally or externally from agency partners sharing best practices and resolve any on premise obstacles
• Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brands
• With a Founder’s mentality, you will lead projects and present disruptive ideas that put the brand at a competitive advantage and highest return on investment.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws