YOUR OPPORTUNITY 

As Brand Manager Incubation Brands Italy, you will have the opportunity to drive the business of an exceptional portfolio of brands. You will be responsible for creating and executing brand plans & delivering brand targets.  

You will be focused on the Italian market and will look after the whole Incubation Brands Portfolio, with your main focus being on market brand priorities: ST-Germain, Santa Teresa & Malts. Your main objective will be to drive growth & desirability of these brands and the role will be responsible for brand management, experiential marketing and end-to-end activation development.  

This role is critical for ensuring brand plans are executed with excellence & for driving all key stakeholders in the business that will help make it happen. 

You will be joining the European Incubation Brands team & will be working hand in hand with the Marketing Manager of the South Cluster, who will help you reach your objectives and grow in your role. You will work closely too with cross-functional teams, external partners and the trade, to bring these brands to life in culturally relevant and commercially impactful ways. 

KEY ACCOUNTABILITIES AND RESPONSIBILITIES 

Brand strategy, activation planning & brand communications 

• Contribute to the creation & communication of local annual plans (including AVQPAP) and 3Yr marketing/business plan 

• Contribute to regular performance reviews and build marketing strategies for each Incubation brand, defining the JTBD and developing the activity plans and consumer programs to deliver this; actively consulting local and Global stakeholders 

• Assign and manage A&P across brand activities, including PR, Social and Digital to deliver commercial and brand targets.  Influence market leads to support A&P proposals, via the IAP, strong matrix engagement and activity M&E 

• Lead brand execution of all ATL activities (media, PR, influencers, experiential) in market & work closely with other functions to ensure all plans are aligned and executed: Commercial, Customer Marketing, Finance, RGM,  

Lead Business Performance Management 

• Accountable for delivery of performance targets and maximizing ROI from A&P and Incubation Activation Managers 

• Constantly evaluate commercial P&L and ensure M&E is in place for all activities and help to identify and codify successful brand growth drivers and to act to resolve gaps and issues via Monthly reporting and QBRs 

• Ensure discipline around implementation of channel and pricing strategy, including sustainable GP/case growth 

• Has a detailed understanding and inputs into S&OP to ensure right forecasts 

Generate support for Incubation brands and create a winning team in market 

• Build effective relationships with market commercial leads and stakeholders; influence them to understand and engage with the vision for Incubation brands, maximizing resources and targets allocated to Incubation brands in the right channels and enabling them to deliver sustainable long-term growth 

SKILLS 

• Brand management experience; leading or supporting brand strategy development, as well as experience in promotions, digital, events, media & experiential 

• Events/Experiential management experience, having developed and executed brand events at scale. 

• Commercially confident.  Ability to analyse and use commercial data to support decision making  

• Expertise and track record of effective delivery of all elements of AVQPAP (preferably in super-premium brands) 

• Track record of premium brand guardianship; and ability to grow brands the right places, in the right way 

• Proven Influencer across a matrix organisation; ability to work across, support and influence local markets  

• Drive for results; constant measurement and management of Business Performance against plan 

• Build a sense of passion and purpose for Incubation within the market commercial and leadership teams 

• Degree and/or professional marketing qualifications 

• Fluent command of Italian & English 

ABOUT YOU 

• Self-motivated, driven, focused on performance and results, accountable 

• Super-premium brand building mindset and passion for premium, top end on trade 

• Gravitas and intellect to influence leadership 

• Passion for doing the right thing, matched with boundless energy and enthusiasm 

• Personable relationship builder; with capacity to engage and influence diverse stakeholders   

• Resilience and tenacity in the face of ambiguity and challenge 

• A strong team player, naturally putting the interests of the team and company above self-interest

• This role follows a hybrid work model, requiring presence in the offiice three days per week and allowing remote work for two days.