YOUR OPPORTUNITY
YOUR OPPORTUNITY
You are an important face of Bacardi towards consumers and how they interact with our brands.
You will help contribute to our Best 10 strategy, ensuring that our consumers are a priority in all
decision making and planning around brand plans and deployments.
You will be responsible to develop and implement marketing strategies, track and measure all brand
initiatives, and oversee and manage marketing budget.
Fearlessly execute all brand in Colombia.
Collaborate and coordinate directly with Managers in CARICAM to drive implementation of best practices.
ABOUT YOU
Your will be involved in decision making with an important impact to the business and our brands’
development.
Ability to develop strategic relationships with key stakeholders, both internal and external.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
• Develop and improve upon existing marketing strategies.
• Consult market research to assess current trends and brand awareness.
• Network with vendors, partner organizations, and other professionals.
• Develop new marketing initiatives including digital/ social media plans, events, or crossover collaborations to strengthen engagement with target audience.
• Oversee all marketing activities, take metrics, and write performance reports.
• Monitor market trends, analyse consumer market activities to identify opportunities.
• Liaise with internal and external teams to ensure that tasks are completed, and programmes are delivered on time.
• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Develop and manage the marketing plan for your area based on delivery of the Integrated Activity Plan (IAP)
• Analyze territory / channel / account performance on a quarterly basis, working with Distributors to ensure delivery of forecast and budget (volume / value / execution) in line with objectives.
• Budget management and efficiency
• Connect resources and capabilities (e.g. Revenue Growth Management (RGM), Point of Sale (POS), research, selling support materials) to support local business objectives
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
• University degree in Marketing, Business Administration or Industrial Engineering
• 1 or 2 years of experience working in Marketing or related field.
• Experience and strong focus on both consumers and brand development
• Experience in TTL campaign implementations
• Previous experience on Fast Moving Consumer Goods
• Managing Premium Products and Experience on E-Commerce are a plus but not required.
• Demonstrable track record of performance and delivery of results
• Strong communication skills
• Budgeting
• Computer Proficiency (Word, Excel, PowerPoint)
• Interpret market data analysis tools (e.g. Nielsen, IWSR and similar)
• Fluency in English and Spanish is required.
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
• Passionate about our great brands, great drinks, and the industry, with a desire to inspire people and share that passion.
• Story Telling: Understanding how to take an existing story or script, make it personal and then share it in a way that is relevant and engaging to your audience, tailoring it where necessary according to their needs.
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you are
presented with.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
leadership agility
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
perks of working with us
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our CultureOur Culture
BE Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKEFamily
We treat each other, and our communities, like family. Always.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE AFounder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
Life Inside BacardiCareer Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.
