YOUR OPPORTUNITY

Key to the success of the brand today and in the future this role is one that is visionary, dynamic and makes new opportunities come to life. Fearlessly taking Patrón Brand, Tequila and market insight and translating this into strategies and world class innovation, packaging design and renovation that allow our ultra-premium Tequila brand to reach greater heights

You will execute at the highest level, innovation and renovation programmes from insight to execution to P&L delivery, you deliver growth opportunities for the brand

Acting as the product / innovation “General Manager” of the Patrón brand, you will be accountable for driving equity, financial performance, developing world class liquids, packaging and motivating our primos around the world in marketing, commercial and supply

ABOUT YOU

Innovation or marketing leader who places the consumer and product at the heart of your work.

Using penetrating insights and strong project leadership skills, you inspire and deliver amazing product or packaging ideas that push the boundaries and deliver commercial growth.

Strong relationships define you and you demonstrate strong gravitas in building close partnerships across the Matrix – both within and outside Bacardi

RESPONSIBILITIES

• Insight driven with the consumer, market and customer need at the heart. Being able to identify insights and opportunities to drive growth and share gain, in a way that is relevant, relatable and remarkable for our consumers and customers
• Strategically savvy, building business cases, and propositions, to engage with regions, markets and leadership team.
• Responsible and ownership of full project management of a product proposition, with high attention to detail and pushing for executional excellence at every stage, 
• Working closely, leading and inspiring a cross functional team, to develop and drive a product proposition from 5Ws, to concept, to liquid, packaging and final commercial proposition, with a right first-time approach, that ensures we are delivering for the consumer, customer and Bacardi – the triple win.
• Motivating and working closely in collaboration with our markets and our agencies, to create winning plans and executions
• Understand, monitor and benchmark or key competitions and the spirits industry, across key markets, to ensure patron maintains and enhances its competitive edge vs key agave competitors
• Expectation to travel 25-30% of time to be close to the hacienda, our market teams and consumers in key Markets

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws