ABOUT THE ROLE

Bacardi Poland is one of the key BMC combinations, a Stone in our key cluster.

Key to the success of Bacardi in the region is to establish a healthy business expanding the portfolio from being very dependent on the core to a broader and premiumized product range.

As the Marketing Manager Bacardi Poland , you will be accountable for delivering the brand performance targets in these markets, driving value creation for our company. You will be creating the legacy of Bacardi and driving key decisions that will significantly affect the presence and positioning of the Bacardi brand in these markets. You are an equity builder, hyper focused on executing strategies that sway consumers’ perceptions.

This role is varied and while based in Warsaw, a percentage of your time will be interacting with the Country teams in your assigned markets.  As a result, you can expect to be travelling up to 30% of your time to stay connected to all stakeholders.

 

ABOUT YOU

Curious, creative, passionate, driven, and collaborative team player, that is not afraid to try out new things and feels comfortable with change and ambiguity. You integrate quickly & easily in a team and are willing to jump right into it.

A compelling storyteller, have a strong public presence and interpersonal skills that promote positive relationships with agencies, customers and internal stakeholders.

A go getter, with a hands-on mentality. Addicted to winning, resilient, credible but calm under pressure. You get energised by finding simple solutions for complex cases?

You enjoy life along the way. Love for drinks, hospitality & entertainment. Highly rate sustainable business initiatives such as doing good for the planet and communities.

KEY ACCOUNTABILITIES AND RESPONSIBILITIES

Consumer, shopper and customer understanding

• Builds deep understanding of target consumer and shopper groups to inform Brands strategic & operational planning and optimize the deployment of brand assets
• Leads, in partnership with Insights team, a robust situation assessment for the brand in the assigned markets as input into the annual integrated activity planning process
• Supports the regional Innovation Strategy to identify consumer, shopper or customer opportunities in the assigned markets which can be addressed through new product innovation.
• Build strong data driven relationships via audience precision targeting, personalized, adapted content and experiences to effectively address consumer needs, driving point of differentiation and value for the brand.

Brands strategy and activity planning

• Actively consults on and guides European strategic planning on portfolio and geographic participation strategy and A&P budget allocation.
• Defines Brand Jobs To Be Done for Bacardi and participates in the prioritization of overall Euoropean Jobs to Be Done at the start of the annual Integrated Activity Planning (IAP) process
• Define short-mid-long-term growth plans, strategic priorities, implement global pricing strategy and methods for measuring and evaluating A&P spend effectively.
• Recommends and secures alignment from the European Brand Director Bacardi on how to allocate assigned Brands A&P by activity in order to optimize returns and achieve the Jobs To Be Done
• Plan & build consumer centric brand experiences in line with the approved IAP that deliver seamless consumer journeys using the available ecosystem: creating & execution BTL platforms & activities, supporting markets to execute at scale. 

Integrated brand communication

• Work in close partnership with the Global & regional team, partnering to co-create assets / deliver projects and ensuring the country’s voice is heard and considered in the strategic development.
• Leads the execution of selected global brand assets, as assigned by European Brand Director Bacardi
• Ensures successful integration & activation in the assigned markets of global brand assets, including digital & content programs.
• Ensures that brand assets adhere to global brand guidelines and local social responsibility policies and regulations
• Provides brand input and partners closely with Regional & Local Customer Marketing on execution of all shopper-facing activities developed in the region, including all advocacy programs
• Manages directly the execution of brand campaigns in the countries

Business performance management

• Accountable for delivery of Brands performance targets in the assigned markets (revenue, EFO, profitability, share, equity)
• Shares accountability for the markets Brands P&L with European Brand Director Bacardi and Country Managers
• Cascades Brands performance targets into Countries within the region and manages them closely to ensure delivery, identifying risks and opportunities and taking corrective action where necessary
• Actively monitor Brand KPI’s an provide guidance on corrective action.  Ensure clear M&E for 80% of total investment, identify & prove-out growth drivers to scale in service of the roadmap.

Creating a winning team

• Orchestrates effective matrix working within and between Global, Europe, Country/cluster teams
• Ensures close collaboration with Regional Customer Marketing across everyone in the Regional Brands team
• Aligns the Region & Country team behind performance targets and creates a passion for winning in the organization

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws