RESPONSIBILITIES

• Lead all in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as advocacy, Commercial, and external partners/agencies to deliver with excellence.

• Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage.

• Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of the impact of activities, robust program plans, and strong assets to drive brand equity.

• Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and work with local commercial and distributor teams to deliver in-market.

• Manage and optimize the A&P budget assigned to you and place bold bets on activities that minimize costs but optimize return on investments, working closely with Consumer Insights to ensure we M&E the performance of brand activities.

• Strategic aim to the Brand Manager & Marketing Coordinator by providing coaching, support, and direction in overcoming obstacles to deliver exceptional excellence of brand plans.

SKILLS

• University degree in Marketing, Business Administration, or Industrial Engineering.  

• 10+ years of broad marketing experience in consumer goods and or spirits.

• Demonstrated understanding of consumer marketing fundamentals; brand management experience; leading or supporting brand strategy development, as well as experience in promotions, digital, events, media, brief writing, etc.

• Experience managing and influencing not only direct reports but matrix organization; ability to work across, support, and influence local markets.

• Adaptable and resilient to changes. Comfortable working under pressure and dealing with ambiguity. 

• Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of Channel, price, promotional activity, and through-the-line activation. 

PERSONAL QUALITIES

• Someone curious, innovative, and always looking for ways to improve existing programs. 

• Fearless mentality by doing what is right for your brand by highlighting successes but also highlighting failures and learning from them.

• Great communication skills and gravitas with the ability to present credibly to local, regional, and global stakeholders. 

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws