Drive the strategic agenda of the Off Trade channel for Netherlands:

·         Develop, implement and manage the strategy for Off Trade, designing the business plans for the Netherlands, based on delivery of commercial priorities, creating value through driving revenue and developing strategic relationships with key customers in the Off Trade scene in the Netherlands; 

·         Define clear commercial business cycle, develop and implement JBPs and in alignment with Marketing, deliberate and decide on the Integrated Activity Plans (IAP) for the different brands;

·         Full P&L responsibility: manage and own the price plans, discount plans and budgets, enabling a growth mindset; Optimize and implement the Bacardi Sales Model;

·         Work closely together with the Belux Off Trade teams, ensuring an aligned cross country budget and leveraging the BeNeLux axis, sharing knowledge, insights, best practices;

Manage & develop a team of diverse talents with different levels of responsibilities:

·         Steer your teams towards excellence, enabling them to become the best version of themselves, by creating an atmosphere of learning and change agility and fostering an open feedback and constructive conflict culture;

·         Drive excellent execution by letting your teams deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share), as well as on Pictures of Success (PoS) targets in partnership with customers / distributor;

·         Oversee the monthly & quarterly territory / channel / account performance, partnering up with the Commercial Excellence team and with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard;

Ensure best in class stakeholder management and support:

·         Build and maintain effective long-term relationships with Key Account & Field Off Trade customers, key stakeholders & distributors;

·         Deliver impact from customer and purchaser programs agreed in the Countries IAP, managing resources and capacity against KPIs and territory targets;

·         Communicate effectively with customers to seek inputs for product and service improvement and resolve issues.

·         Commercial experience in sales team leadership, key account management and/or marketing role

·         Experience of Coaching, Developing and Mentoring others

·         Demonstrable track record of developing and implementing sales plans, delivering Commercial priorities and country integrated activation plan

·         Highly developed commercial acumen, strong P&L understanding, and strong understanding of managing the Bacardi scorecard on territory, channel and account performance

·         Strong strategic & analytical skills

·         Well-developed communication / presentation skills and strong networking & interpersonal skills

·         You enjoy leading, engaging and motivating a team

·         You are Pro-active, Goal-oriented and Passionate about delivering sustainable results and constantly seek to improve

·         You have the customer at the heart. You easily build and maintain great relationships with (key) customers, key stakeholders and distributers

·         You demonstrate Resilience and can help build this in others, through nurturing a strong ‘family’ culture