Key Responsibilities:

• Strategy:
  • Define M&E long-term vision in North-East Europe,
  • Work closely with all functions to create, imbed and maintain an M&E culture in North-East Europe
  • Support the build of and implement the Europe M&E framework and measurement tool (new M&E process and BI Reporting tool developed recently)
  • Own the M&E Process of ALL Customer and Consumer Marketing and Promotional  Effectiveness ‘activities’ across Bacardi Portfolio
  • Build Proven Growth Driver database and define and lead sharing of learnings through a stop, start, continue (develop) mindset
  • Look for best practices outside of North-East Europe and outside of Bacardi and share for inspiration
  • Continue evaluation of effectiveness of POS in driving shopper conversion in alcohol and out of category to continue to feed into growth driver strategy (primary and desk research / case studies)

• Responsibility 
  • Define scope of FY activities to be measured (P&L lines, type of activations, brands, markets …)
  • Define rhythm of M&E Reviews (monthly, quarterly, ad hoc …)
  • Define KPI per activity type to be measured
  • Lead & review the M&E’s: collect the results of key activations and ensure inputting in the M&E tracker in collaboration with Marketing team
  • Within the business context and activity objective set target and stretched target KPI’s
  • Analyse existing processes, WoW, meetings and how best to integrate M&E smoothly
  • Work closely with RGM on Promo and GtN evaluation
  • Ensure all stick to the rhythm
  • Track insights, decisions, actions, results

• Capability building
  • Ensure strong collaboration between commercial, marketing and finance.
  • Train stakeholders on all things M&E – through existing Cluster trainings
  • Break barriers
  • Create an army of M&E ambassadors in individual markets and cross functionally to champion M&E so it is part of the “Bacardi Way”

Skills & experience:

• 5-10 years experience in consumer goods industry in Marketing, Commercial, RGM or Finance
• Track record of measuring actual results vs. targets, identifying insights & actions and influencing stakeholder across functions to execute the actions
• Crystal clear communication & advanced influencing
• Challenge the status-quo
• Strong analytical skills
• Proven track record in identifying insights and transforming into actions
• High sense of accountability

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws