YOUR OPPORTUNITY

The Brand Educator will be responsible for educating many audiences on Angel’s Envy while nurturing relationships with the trade. You will play an integral role in creating brand awareness and experiences that allow diverse audiences to connect with the brand in unique ways.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Play an essential part in telling the story of the heritage, craft, and the exceptional drink experience of the Angel’s Envy portfolio, supporting all channels of the business (On-Premise + Off-Premise + Non-Premise + Media).
• Represent the brand at high priority engagements within your designated markets as well as at Brand Home on an as needed basis. Work closely alongside the Angel’s Envy regional managers and Bacardi commercial team to identify support needed and pre-identify market visits that require brand education.
• Develop presentation materials and deliver education to diverse audiences on priority subjects, including the brand, category, cocktails, finishing, etc.
• Support Head of Brand Experience & Education in development of whiskey/bourbon education content and playbooks, collaborating with key stakeholders across advocacy, marketing, commercial, legal, and brand home.
• Share gathered insights on the brand, competition, consumer, and focus markets; utilize insights to make strategic business decisions.
• Evaluate the brand’s strategic programs through an advocacy/brand educator lens and provide strategic support on how to implement and execute programs across different parts of the business (National Accounts On-Premise, National Retail Sales, Experiential, etc.)
• Maintain strong presence on relevant social channels, highlighting brand initiatives.
• Participate in key meetings and trainings for the brand and greater Bacardi organization.
• Create industry revered advocacy moments for the brand to drive value growth ahead of the industry.
• Support Head of Brand Experience & Education as needed.
• Ensure Angel’s Envy shows up in a way that is aligned with brand vision and core business objectives, driving our strategy and overall business goals.
• Maintain all legal and compliance requirements.
• Work with Head of Brand Experience & Education and KY Partnership Manager on allocated budgets, managing expenses, tracking, and reporting proactively to ensure strategic investments with a strong understanding of the business drivers for the brand to be successful and delivering on needs of the business.  
• Travel outside of market approximately 50% of the time

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Experience representing spirit brand(s) in an ambassador capacity preferred
• Excellent presentation, organizational, critical thinking, interpersonal, and written/oral communication skills
• Established network of industry professionals

EXTERNAL QUALIFICATIONS – DEGREE, CERTIFICATION, ADDITIONAL TRAINING

• High school diploma; Bachelor’s degree preferred
• 5-7 years’ experience, preferably in the spirits, bartending, bar management, and/or hospitality industries

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws