Marketing Coordinator

About You
You are a driven marketing professional with a strong background in executional skills, brand communication and proven ability to influence cross-functional teams. You will be responsible for leading brand projects that focus on long-term growth, developing and executing strategic marketing plans, driving impactful point-of-sale activations, and monitoring brand performance through key KPIs. Your strength lies in making things happen with consistency, attention to detail and collaboration.

About the role
Based in São Paulo, this role will work closely with cross-functional teams, including sales, trade marketing, insights, and creative agencies, to ensure cohesive brand execution and measurable impact. You will support the development and implementation of initiatives that strengthen brand equity, engagement, and business results.

Key Accountabilities and Responsibilities:

•    Develop and execute marketing plans and activations in line with long-term brand strategies and business objectives.
•    Lead communication campaigns and ensure consistent brand messaging across channels.
•    Design and implement point-of-sale activations that enhance brand visibility and consumer engagement.
•    Track, analyze, and report on brand performance and key KPIs, providing actionable insights.
•    Collaborate with cross-functional teams to align marketing initiatives with commercial priorities.
•    Coordinate cross-functional teams to ensure seamless execution of campaigns and activations.
•    Manage relationships with external partners and agencies to deliver high-quality brand executions.
•    Identify new opportunities to strengthen brand presence in the market.

Skills & Qualification: 

•    Proven experience in brand management, marketing execution, or trade marketing roles.
•    Ability to translate marketing strategies into clear execution plans across key sales channels.
•    Strong analytical skills and ability to monitor KPIs and market trends.
•    Excellent communication and presentation skills, with the ability to influence stakeholders.
•    Experience managing cross-functional projects and external partners.
•    Proactive, results-oriented, and comfortable working in a fast-paced environment.
•    Advanced English and Spanish is a plus.
•    Advanced Office (Excel, power point, word, etc).
 

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws