RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART, YOUR KEY FOCUS WILL BE:

Consumer, shopper, and customer understanding

• Build a deep understanding of consumer and shopper groups and provide insights to the brand team to support planning and execution.
• Support ongoing situation assessment analyses to identify issues and opportunities.

Budget management and activity planning

• Accurately track Marketing budget.
• Collaborate with the Marketing Manager to identify opportunities to (re)allocate A&P to optimise ROI, and achieve the Jobs to Be Done, based on effective M&E
• Maintain a clear helicopter view of brand activity in market, responsible for delivering execution, and implementation of all activities in collaboration with Customer Marketing and partners.

Integrated brand communication

• Support the brand communications plan in collaboration with agency partners, ensuring successful integration & activation of both global and local brand assets/programs.
• Ensure brand assets adhere to global brand guidelines and local policies and regulations.
• Maintain a clear oversight of all brand touchpoints in market, acting as gatekeeper for perfect brand execution.

Business performance management

• Share accountability for the Brand’s performance targets and key KPIs with the Marketing Manager (NSV, volume, GP, share, equity) In collaboration with the Marketing Manager and key stakeholders, analyse brand performance, generate insights from available databases, identify risks and opportunities, and flag where to take corrective action.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• 2+ years of FMCG marketing experience. Luxury and/or spirits experience is a plus.
• Degree in and/or professional Marketing qualifications
• Proactively drives momentum across teams and agencies to keep projects moving and deliver tasks on time
• Strong project management skills with flexibility and ability to manage multiple projects at a time and respond to conflicting business priorities.
• Strong verbal/written skills at all levels across an organization with the ability to create meaningful and impactful presentations.
• High level of people skills with the ability to work collaboratively internally, globally, and with key stakeholders (e.g., agencies).
• Willingness to learn, adapt, analyse with a proactive and solution-focused mindset to grow
• Excellent Budget management

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
• You are a motivator and continuously challenge yourself and your peers to achieve the best results possible.
• Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
• An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.
• Belonging: You have a strong capacity to create a culture of ‘Belonging,’ where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and can multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst execution focused and bring creativity to the challenges you are presented with. You will have an attitude of constant learning and improving. Curious, creative, obsessed with the consumer, have strong sense of popular culture to identify passion points the brand and consumer share. Inquisitiveness/ curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Comfortable with change and ambiguity.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws