YOUR OPPORTUNITY
YOUR OPPORTUNITY
As an Regional Account Manager in the On-Trade channel, your mission is to position Bacardi as the preferred spirits partner across your designated regions. You serve as the primary point of contact for outlets, representing Bacardi’s values and culture. Through strategic planning and relationship-building, you help differentiate Bacardi from competitors and contribute to memorable consumer experiences that honor the legacy of our iconic brands. You are responsible for brand presence and performance, leveraging the support of a global organization to drive success.
ABOUT YOU
You are a commercially minded relationship builder who thrives in dynamic, people-focused environments. With a passion for premium experiences and a deep understanding of the On-Trade landscape, you bring both strategic thinking and creative flair to every interaction. You are energized by collaboration, driven by results, and motivated by the opportunity to make a lasting impact.
You communicate with clarity and empathy, adapting your style to connect with a wide range of stakeholders, from bartenders to business owners. Your ability to influence comes from listening first, understanding needs, and delivering value. You are proactive, resilient, and always looking for ways to raise the bar.
You take pride in representing brands that stand for quality and innovation, and you are excited to help shape how they come to life in the market.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART, YOUR KEY FOCUS WILL BE
- Executing Bacardi Norway’s commercial strategy within the On-Trade channel across assigned regions.
- Enhancing brand visibility and availability, ensuring Bacardi is the preferred pouring partner for Rum (BACARDÍ), Gin (Bombay Sapphire), Vodka (Grey Goose), Tequila (Patrón), and Spritz bases (Martini Fiero & St-Germain).
- Securing strategic customer contracts and optimizing brand presence on cocktail menus to drive sales.
- Supporting accounts with promotions and campaigns to increase rate of sale.
- Evaluating contract quality, execution standards, and commercial outcomes.
- Collaborating with Customer Marketing, Advocacy, and Activation teams to deliver exceptional brand experiences.
- Maintaining accurate customer data in the sales automation system and meeting volume, revenue, profit, distribution, and visibility targets.
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
- A proven track record in sales and commercial performance, ideally with at least 2 years of experience in the spirits or hospitality industry.
- Familiarity with premium On-Trade environments, whether from supplier or customer perspectives.
- Strong analytical capabilities for developing and presenting customer business proposals.
- Excellent communication skills, with the ability to adapt your style to different audiences and contexts.
- Proficiency in both written and spoken Norwegian and English
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
- Consistently goes above and beyond to deliver outstanding results.
- Is self-driven, energetic, and operates with a sense of urgency.
- Builds strong rapport with a wide range of stakeholders—from corporate buyers to bartenders.
- Navigates complex organizational structures and collaborates across various levels.
- Is committed to continuous improvement and sustainable outcomes.
- Demonstrates entrepreneurial thinking, intellectual agility, and a willingness to challenge the status quo.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
leadership agility
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
perks of working with us
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our CultureOur Culture
BE Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKEFamily
We treat each other, and our communities, like family. Always.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE AFounder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Life Inside BacardiCareer Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.




