National Key Account Manager On Trade NL

Rotterdam, ZH, Netherlands · Full time
Posted:
11-Sep-2025
Function:
Commercial
Location:
Rotterdam
Contract type:
Fixed Term (Fixed Term)
Country:
Netherlands
Job Type:
Full time
YOUR OPPORTUNITY

YOUR OPPORTUNITY

WHAT DOES A KAM ON TRADE DO?

You are responsible for the implementation of the Bacardi business plan in your customerbase with full accountability and achieve results while hunting for new business & increase ROS in our existing universe.

You will create the legacy of Bacardi and drive key decisions that will significantly affect our presence in all high volume cocktail locations

You will bring our brands to life by building brilliant and strategic relationships and working in partnership with our customers

You drive the performance and growth through searching for new business, driving distribution and connecting with the consumer.

ABOUT YOU

You live and breathe the On Trade and you have a deep commercial knowledge

Your strategic mindset and drive for results & energy will provide you with the focus be successful.                            

Your strong and inspiring leadership, networking and interpersonal skills will be key to your success in this role.

Most importantly, you feel at home in the On Trade, advocating our brands and putting consumer at the heart.

RESPONSIBILITIES

THIS IS A CRUCIAL ROLE TO HELP IDENTIFY AND DEVELOP WINNING SUSTAINABLE BUSINESS FOR OUR BATCHED COCKTAILS & YOU WOULD BE:

  • Familiar with the customers in the Key Account On Trade segment in the Netherlands
  • Responsible for building partnerships with customers in a geographical area, in order to contribute to the delivery of defined targets. Work as an entrepreneur and win the heart and minds of existing and new On-trade key accounts
  • Responsible to deliver key revenue and commercial targets, to identify across existing and new key accounts and scale wins in line with the Bacardi On-trade strategy and to develop winning account plans with prioritized customers, which you execute with passion and accurateness.
  • Able to work very close with all Bacardi Key Account Managers, Account Managers, Ambassadors and other key stakeholders in your region
  • Develop and nurture customer relationships across operations, marketing and commercial functions.
  • Develop and nurture industry influencers related to batched trends through excellent customer relationship. You will build and maintain effective relationships with these strategic customers and key stakeholders.

CUSTOMER DEEPDIVE:

  • 90% of the time should be invested in key customer scope.

SKILLS

  • Open minded, entrepreneurial person, not afraid to do things different
  • A minimum of 3 years Sales commercial experience, including multichannel experience in the on trade
  • Experience in mainstream and top On-trade and big network in these segments
  • Strong negotiation skills and customer focus
  • Evidence of success with key industry influencers/buyers and opinion formers
  • Strong in self organization, administration and priority settings
  • Fluency in Dutch, proficient in English (both spoken and written)
  • Experience in the Spirits and/or Beverage Industry is a distinct advantage

PERSONAL QUALITIES

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

leadership agility

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 


U.S. applicants have rights under Federal Employment Laws

perks of working with us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan
  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies
  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our CultureOur Culture

BE Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKEFamily

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE AFounder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

Life Inside BacardiLife Inside Bacardi

Life Inside Bacardi
Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Candidate Frequently Asked Questions