
YOUR OPPORTUNITY
YOUR OPPORTUNITY
You will create the legacy of Bacardi and drive the company’s presence and growth in the area.
You will be accountable for creating value through driving sales and developing strong relationship with key customers in your dedicated area.
Your deep Commercial knowledge, ability to develop strategic relationships and lead a Sales team will be key to your success in this role.
ABOUT YOU
Focus externally: Winning mindset
Focus on execution & results
Lead by example, Develop & Inspire Talent
Lead Strategically & Know your Business
Have Commercial passion
Manage Interpersonal skills
Have a Founders mentality
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
- Deliver key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) versus budget.
- Capture market dynamics and react to growth opportunities in your market.
- You will be accountable for building Bacardi brands equity by leading and motivating a team of Business Managers and optimizing best execution of local marketing mix in line with the brands’ global strategies.
- Building strong, mutually beneficial relationships with Wholesalers, Distributors and C&C.
- Maintain an update view of in market RSPs for all markets & all categories, through regular in market visits. Best execution of Brand Plans with distributors and local trade.
- Ensuring optimum distribution and visibility of our brands. Control and manage contracts for distribution agreements.
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
- Experience in field sales in a leading FMCG company
- Strong customer focus & Strong negotiation skills
- Have Strong Analytical Capability to work with figures. Good financial acumen and exposure to managing Sales and P&Ls
- Fluent Spanish and English
- Knowledge of local market and customers is considered
- Focus Externally to Win. Drive Execution & Results.
- Be Organized Self Motivated and confident.
- Lead by Example and Develop and Inspire Talent.
- Lead Strategically & Know your Business.
- Time flexibility & live the On Trade lifestyle
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

leadership agility
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
perks of working with us
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Be a Part of Our CultureOur Culture
BE Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKEFamily
We treat each other, and our communities, like family. Always.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE AFounder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Life Inside BacardiCareer Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.