YOUR OPPORTUNITY

The LAC Revenue Growth Management Sr. Manager plays a critical role in shaping the commercial strategy of the region, driving sustainable value creation through best-in-class RGM capabilities.

This role goes beyond analytics. It is a strategic leadership position responsible for defining and embedding the RGM agenda across LAC, influencing key commercial decisions, and ensuring alignment between global frameworks and local market execution.

While highly strategic in nature, the role also requires a hands-on approach to support markets, challenge assumptions, and ensure effective execution of RGM initiatives, particularly in key markets such as Mexico.
Acting as a trusted partner to senior stakeholders across Finance, Commercial and Marketing, this role translates data and insights into clear strategic direction and tangible business impact.

Success in this role requires the ability to operate in a complex, matrix organization, balancing regional standardization with local market dynamics, and influencing without direct authority.
 

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Key objectives: 

• Define and lead the RGM strategy across LAC, with a strong focus on Mexico as a key “Must Win Market”, setting a clear multi-year roadmap to drive Net Revenue, Gross Profit and GP per Case growth

• Act as the regional RGM lead, bridging global frameworks with local market execution, ensuring consistency while enabling flexibility across diverse market dynamics

• Influence senior stakeholders to embed value driven decision making in pricing, promotions and portfolio strategy, actively supporting key business decisions when needed

• Drive step-change improvements across key RGM Pillars, including Price to Consumer, Price Pack Architecture, Promotional Effectiveness (ROI) and Mix Optimization, working closely with markets to translate strategy into execution and ensure delivery of tangible results 

•  Own and lead RGM governance frameworks, ensuring discipline, transparency and accountability across markets

• Lead the evolution of Price-to-Trade and commercial investment strategies, improving visibility, optimisation and return on trade spend, actively working with markets on key decisions and trade-offs to ensure effective commercial outcomes   

• Embed RGM into the annual planning cycle, ensuring clear alignment between strategy, execution and financial outcomes, and holding markets accountable for delivery

• Own net price integrity, ensuring accurate tracking, consistent application and disciplined execution of pricing across systems, processes and reporting 

• Drive regional standardisation and scalability, building and embedding frameworks and ensuring consistent adoption and execution across markets

• Develop talent and capability 

• Drive the development and scaling of RGM capabilities across the region, with a strong focus on Mexico, enabling markets with the tools, frameworks and expertise required to deliver sustainable value creation

• Partner closely with Commercial teams to embed RGM capabilities into ways of working and ensure consistent application in day to day decision making 

• Identify, adapt and implement best practices across markets, accelerating capability building and driving performance consistency across the region

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
Experience 

• Bachelor’s degree in Finance, Economics, Engineering, Actuarial Science or related field

• 10+ years of experience in Revenue Growth Management, Commercial Finance, Pricing or Strategy roles

• Experience in multinational, matrix organizations with regional or multi-market exposure (LAC preferred)

• Proven track record of driving business impact through RGM or commercial initiatives

Technical Capabilities

• Strong understanding of:  Pricing strategy, Elasticities, Trade investment / GTN, Portfolio & mix optimization

• Hands-on experience with: Advanced analytics tools (Power BI, Tableau or similar), Scenario modelling and forecasting

• Familiarity with syndicated data sources (e.g., Nielsen, ISCAM, IWSR or equivalent)

Leadership & Soft Skills

• Strong stakeholder management and influencing skills

• Ability to translate insights into clear business actions

• Strong communication skills, including engagement with senior stakeholders

• Ability to navigate ambiguity and drive alignment across functions

Languages

• English: Advanced (mandatory), with the ability to communicate effectively in a business and senior stakeholder environment

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for long-term growth within Bacardi

• As a senior leader, you are expected to act as a role model of our Leadership Excellence framework

In this role, you will:

• Demonstrate a strategic and forward-thinking mindset 

• Show strong ownership and accountability, acting with an entrepreneurial approach 

• Be comfortable challenging the status quo to drive better business outcomes 

•  Navigate complexity effectively, balancing regional alignment and local realities 

• Build strong relationships and drive collaboration across functions 

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws