YOUR OPPORTUNITY

This is your opportunity to play an instrumental role in the growth of Bacardi’s largest and fastest growing brand – Patron.

Make an enduring impact at Bacardi by creating strategy, executing with brilliance, and innovating to drive the growth of Patron Aged Marques.

ABOUT YOU

You have a global mindset and are an entrepreneurial leader excited by the owning and driving breakthrough performance.

You have a strong bias for action and know how to balance a sense of urgency with an eye on the long term in a way that enables you to demonstrate a relentless focus on enabling the delivery of business results.

You have strong functional expertise but are defined by your commercial savvy and ability to understand short and long-term business needs.

You are a great team player and team builder, are not afraid to challenge and are defined by both your authenticity and transparency.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Driving Brand performance across key Lighthouse markets in Europe working in close collaboration with PATRÓN Regional Brand Director: Responsible for day-to-day performance of PATRÓN business in a given, key markets – the UK, Spain, France (85% of time) -  partnering with the local Sales, Marketing and Operations teams in owning and providing recommendations over: Commercial forecast and sales plans, S&OP process, and sales performance with a strong focus on growing PATRÓN. Provide support to the rest of the markets (15% of time) with effective implementation & execution of AVQPAP framework for Agave brands.
• Optimising Through the Line & Commercial Brand Plans:  Ensure that the local commercial plans are being  executed with excellence and in full alignment with consumer agenda & brand objectives in order to deliver against the PATRÓN promises and potential, with support from Brand and Commercial leads locally to deliver against short and long-term commitments. Define, establish and monitor specific targets against the AVQPAP fundamentals in collaboration with sales leadership. Liaise with the Global and local brands teams during the IAP process to ensure that the KPP objectives are being considered and included
• Perfecting Commercial Influence:  Partner with local market sales leadership, PATRÓN Brand Managers, Sales channel leads,  finance and advocacy teams, to contribute to the development to the local market brand and commercial / channel plans that ensure a disciplined focus on driving commercial performance of PATRÓN; to plan and lead brilliant execution and ensure achievement of monthly, quarterly, and annual business targets for PATRÓN.
• Ensuring Reporting & Analytics Delivery:  Lead the organisation and completion of monthly review meetings; leveraging the Patrón Dashboard and interrogating additional data available locally as well as collating and reporting inputs to the VP, Global Commercial Execution.
• Keeping Patrón Perfect: Present as the local champion and driving force for communication, alignment and delivery of the Keep PATRÓN Process in a specific market, with single minded focusing on achieving the Best10 ambitions through the delivery of the Availability, Visibility, Quality, Price, Advocacy & Promotions fundamentals – via commercial execution, performance and tracking.  Works closely with finance and RGM teams to optimize the value chain and provide guidance to the sales teams on commercial agreements. Thinking both locally but also aware of the wider Regional and Global impact of their market performance.
• Inspire and Influence Across Functions:  They will need to have the ability to influence at various levels of the brand and sales organisation, and be proficient with handling / reviewing data. NOT responsible for directly executing the activity but will need to be proactive in giving guidance in line with the KPP guidelines, playbooks & brand activity toolkits - as well as involving and passing on support needs / opportunities to the relevant Global team lead.
• Founders Mentality Management & Coaching of direct reports: Support and coach local market brand, sales and trade activation on Keep PATRÓN Perfect brand fundamentals using the Guidelines, Toolkits & Scorecard to ensure the most effective and sustainable brand growth behaviours.
• Accelerating Advocacy & Education:  Day to day collaboration with market advocacy function on key PATRÓN educational & engagement programs. Responsible for co-setting KPIs and ensuring that it’s strongly linked to commercial performance & execution.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
 

• Language skills: Fluent English.  Fluency in Spanish and/or French is an advantage.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws