YOUR OPPORTUNITY

GREY GOOSE wants to be the world reference for ground-breaking strategy and creative executions that deliver on our business objective by building strong connections with our consumers and brand relevancy. This role will be responsible for delivering creative communications excellence globally for Grey Goose. You will be a fundamental leader in how we bring our belief, that pleasure is a necessity, to life with consumers in ways that drives outsized impact in the markets – delivering relevancy, talkability, and share growth.

ABOUT YOU

You are a transformational leader who combines a strategic and creative vision with strong project management and influencing skills and a bias for getting things done and delivered. You champion what is right for the consumer while ensuring strong commercial results and meeting time to market expectations. You have a proven history in working with agencies, key markets and regions delivering creative, product and commercial strategies that builds iconic brands, all with a keen eye for luxury.

RESPONSIBILITIES

STRATEGY & CREATIVE

• Assist in developing the communications strategy, plans, and marketing material across the total Grey Goose portfolio ensuring brand consistency & creative impact and effectiveness
• Assist in the development of the connections strategy across the Grey Goose portfolio with the integrated agency teams
• Lead development of Social & Digital Strategy (channel focus of Meta, TikTok, Pinterest, Spotify, YouTube, Website) aligning channel strategy to brand strategy, delivering quarterly social toolkits and managing social governance
• Lead the Development of Brand Social Aesthetic, Content Calendars, & community management agency team
• Lead in local market adaptation consultancy needs across cultural moments (such as US Open), paid media deployment, and local PR & Influencer
• Assist in development and production on all brand advertising and campaigns including pre and post campaign research
• Assist in the coordination of production shoots
• Lead development & deployment of internal comms materials – quarterly newsletters, sizzle videos – for key commercial meetings and stakeholder meetings

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STAKEHOLDER MANAGEMENT

• Brand Leadership: Work closely with the Global Brand VP, Comms VP, Brand Director, and global Marketing Team to create the global communication objectives/strategy and programming
• Market Stewardship: Establish strong partnership and relationship with regional and local marketing team to assist and deliver new campaign platforms such as aligning briefing input needs, content asset gaps, etc.
• Cross-Functional: Build a strong collaboration with cross function teams from SIA, Legal, PR& Influence, Media, Advocacy and Customer Marketing and act as brand steward of excellence in execution
• Agency: Co-Lead agency relationship with AOR, and be lead liaison for all things social and digital
• Liaise with wider team to ensure content is created as per brand guidelines, digital playbook and cultural calendar

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ASSETS MANAGEMENT

• Management of assets library and maintaining up-to-date asset records, including our Global Brand Guidelines Hub on Content Hub
• Management of rights and usage renewals across campaigns
• Assist on all content publishing for all owned channels including Bacardi.com, pre-flight testing through Creative X, content upload through Bacardi DMP Portal, and social account access through SPIKA
• Liaise with Omnicom Production/EG+ on assets management

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COMPLIANCE

• Coordinating with CSR, IP, Legal, Corporate Comms, Archive, etc on reviews and approvals
• Ensure compliance across all content with Responsible Marketing rules and regulations for all key markets

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FINANCE

• Co-Managing the budget – keeping the finance tracker up to date, raising purchase orders, fulfilling audit requests, and partnering with Finance on monthly and quarterly budget reconciliations

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MEASUREMENT & REPORTING

• Assist in the establishment of brand and campaign KPI’s in collaboration with SIA team, delivering measurement framework for new campaign
• Lead objective setting & measurement for social & digital reporting quarterly (e.g. Google Analytics, Talkwalker, BrandWatch)
• Assist in the delivery of quarterly and annual measurement reports

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SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• 7+ years agency and/or brand management experience (agency of record experience mandatory)

• Experience leading global brand communications strategy and positioning with multiple agencies

• Proven track record of delivering strong creative, digital and culturally relevant content especially in digital formats

• Experience in leading culturally relevant, premium, & luxury lifestyle brands and in touch with emerging consumer trends and media landscape

• Sharp knowledge on competitor activity and best-in-class work in and out of the category, sharing with the team on a timely basis

• Able to act and think in an agile, flexible way, detail-oriented and passionate about the execution

• Extremely organized, able to manage complex projects on time and deliver in full

• Strong leadership capabilities with ability to manage stakeholders and collaborate cross-functionally in a highly matrixed organization and across multiple agency teams

• Experience in MS Office, Content Hub (DMP Portals) and especially strong in creating and delivering impactful information design presentations (e.g. PPT)

• Comfortable traveling 30%

The base salary range listed for this position is $125,754-$160,000 and the salary within the range will be determined by the successful candidate's location, experience, skillset and other relevant factors. 

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws