YOUR OPPORTUNITY

As Business Unit Director you will be accountable for delivering value and financial impact for our company. You will be creating the legacy of Bacardi and driving key decisions that will significantly affect the market-level Commercial operations of Bacardi. As the commercial leader of your country, you will drive a shared vision and common sense of purpose across the commercial team and lead, drive and execute commercial strategy for the business unit to build accelerated profitable growth in line with Best 10 and beyond.

YOUR TASKS - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

You are an important face of Bacardi, both internally and externally, and fully responsible for the commercial operations of your business unit. You are the legal representative of Bacardi in the market and will be accountable for ensuring legal and statutory compliance of the company’s operation.

You will have direct responsibility for leading the Commercial operations of the BU markets, Austria and Switzerland, and provide leadership for all commercial resources including advocacy & experiential. You will define the strategic priorities & JTBD by Channel & Customer, as well coordinate between Bacardi & Third-Party Distributors within your geography, where relevant. You are also a critical part of the cluster leadership team.

You will be responsible for delivering key financial targets (NSV, Gross Margin, Profitability, ROI, Value Share) of the Business Unit as determined by Cluster and European Leadership team in line with the Best 10 & Beyond Strategy.

You will ensure and drive use of Bacardi Commercial Way assets (e.g. Pictures of Success) and approaches to activate our brands and build leading edge influence for our consumers at the point of purchase.

You will be accountable for building outstanding customer relationships that bring us stronger profitable execution.

You will orchestrate the functioning of the matrix organization within your Business Unit, pulling in the appropriate resources as needed and giving input to all of the internal stakeholders operating with and within your markets.

You are responsible to coordinate with other BU functions ensuring their commitments support the Business Unit agenda. This includes liaison with cluster functional leads for any strategic decisions or changes.

Deliver results & excellence in execution

• Deliver key financial targets (NSV, Gross Margin, commercial Overheads, Profitability, ROI, Value Share, Cash) versus budget.

• Deliver key Commercial scorecard targets.

• Build and maintain effective Customer relationships.

• Influence and input to the Cluster IAP to ensure BU  plans meet Customer and consumer needs.

• Lead and enhance the development of commercial capabilities in market to build outstanding future talent.

• Ensure price strategy and execution in line with overall corporate brand guidelines and financial requirements.

• Shape and deliver the customer and channel strategy of the BU to maximize long term value to the company.

• Continue to look evaluate and drive for optimal Route-to-Market in your business unit.

• Be responsible for accurate sales forecast accuracy.

Develop talent and capability

• Ensure implementation of learning and development plans and sustained learning for the commercial organization in your business unit.

• Take ownership of Commercial capability development in the business unit, in close coordination with Cluster Commercial Development Managers and drive improvements in results as measured by the Commercial Capability Scorecard.

• Develop the commercial Primos to provide a future talent pool for the future.

• Ensure that your teams have the resources and assets needed to deliver desired results.

Create a winning team

• Drive execution excellence through strong, functioning, and coordinated Commercial teams.

• Build a shared sense of purpose among all employees in your business unit and within the cluster matrix.

• Aset and align all commercial behind the targets and create a passion for winning in the organization.

• Recognize accomplishments and behaviours in a timely manner.

• Ensure all employees have a knowledge of Bacardi history and culture

REQUIREMENTS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Experience of a leadership role in a matrix organization, managing multiple stakeholders in a complex environment

• Experience in leadership roles in international environment (across multiple countries and cultures)

• Experience as a Sales Director level in a leading FMCG company

• Experience in multiple channels at a leadership level

• Demonstrable track record of performance in Commercial for multiple years

• Fluency in English language skills and relevant local language

The following experiences are preferred:

• International experience in above roles

• Experience in the Spirits Industry, or Beverages is a distinct advantage

• Expertise as senior sales or commercial leader at a national level

• Experience in additional functions beyond the ones listed above

• Fluency in associated markets’ most spoken languages

• Financial acumen to build strong commercial strategies and structures

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws