What does a Brand Manager do?

Brand Managers understand the fundamental drivers of the brand, business, customers, partners, and competitors. They are responsible for adapting a brand strategy and maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products. Their Insights are critical to make smart decisions in the pursuit of long-term value creation for the brand & organization.  

ABOUT YOU
You are a Marketing Leader who places consumer insights at the heart of your work. You inspire others to develop innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. You will be trusted to dive right in, take the lead, use initiative, and help build iconic brands. Strong relationship define you and you are skilled in building close partnerships across functions and leadership levels – both within and outside Bacardi.
 

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL:

•    Craft innovative strategies that push the boundaries, inspire change and impact consumer behaviour to drive growth for the Brand in Mexico
•    Identify trends and customer needs, building a short/medium/long- term business pipeline to meet targets.
•    Lead Integrated Activity Planning (IAP) in Mexico and the allocation of brand investment 
•    Coordinate and implement Marketing Strategies to achieve strategic goals
•    Own Brand P&L 
•    Drive collaboration across the matrix to execute with brilliance at a local level 
•    Motivate the team, track performance and report metrics

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

•    7+ years of broad marketing experience in consumer goods and or spirits. Relevant experience in Mexico 
•    Strong Commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of: Channel, price, promotional activity and through-the-line activation 
•    Business acumen, understanding of all areas of a business and how they are interconnected in order to make long term decisions
•    Digitally savvy with social media expertise and the capacity to connect people and systems in the delivery of results
•    Proven leadership within a matrix organisation, managing multiple stakeholders in a complex environment 
•    Bachelor´s degree in Marketing or Business
•    Spanish native speaker. English bilingual 

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
•    Globally minded and able to demonstrate cross-cultural understanding and sensitivity 
•    Great communication skills and gravitas 
•    Socially engaging. We want someone who will love this job and make that clear for everyone they work with! 
•    Resilience and mental strength to deal with ambiguity
•    Strong courage, negotiation skills and reasoning

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws