YOUR OPPORTUNITY

In this role, you will be responsible for the attention of the most important and trendsetters’ outlets in your area, generating the most appropriate sell strategy to each one, also educating and motivating the sell staff in order to create sustained growth of sales and awareness to our portfolio; therefore, It will boost the performance and growth of Bacardi brands in its territory by negotiating commercial terms and building lasting relationships with customers. Your strong communication, presentation, networks, and interpersonal skills will be key to your success in this role.

ABOUT YOU

For this position we are looking for an executive who is willing to live our values. Demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.  We have a clearly defined Leadership Excellence framework, and you will be expected, as a member of the Bacardi team.

ARE YOU READY TO EMBARK ON YOUR NEXT MOVE?

·     Do you dare to be different?

·     Are you willing to question, challenge and innovate in pursuit of excellence?

·     Can you work collaboratively and inspire others?

·     Are you ready to make your mark?

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Commercial Results

• Achieve and exceed NSV, volume, distribution, and portfolio mix targets.
• Develop and execute the territory commercial plan aligned with business priorities.
• Manage territory forecast, budget, and performance on a monthly and quarterly basis.
• Negotiate commercial agreements ensuring profitability, price guidelines compliance, and ROI.

Point of Sale Execution

• Ensure flawless execution of the Picture of Success by brand and channel.
• Secure AVQPAP compliance across priority accounts.
• Execute brand activations, promotions, and programs with excellence.
• Monitor competitive activity and develop effective action plans.

Account Management & Commercial Relationships

• Act as the primary point of contact for key customers.
• Build long-term relationships based on trust and mutual value creation.
• Understand basic P&L of accounts and identify opportunities for profitable growth.

Brand Building & Capability Development

• Educate and inspire bar staff on the Bacardí portfolio.
• Represent the brand with strong professional presence and credibility.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Commercial

• NSV vs. Target (%)
• Volume by priority brand
• Portfolio mix (Premium & Super Premium)
• Average price vs. guideline

Execution

• % of accounts with full AVQPAP compliance
• Picture of Success execution rate
• Numeric and weighted distribution
• Activations executed vs. planned

Management

• Forecast accuracy
• Follow-up and compliance with commercial agreements
• Efficient use of A&P budget
• Quality and timeliness of reporting

IDEAL CANDIDATE PROFILE

Experience

• Previous experience in On-Trade and Sales roles.
• Strong background in key account management and commercial negotiation.
• Experience in alcoholic beverages or premium consumer goods is preferred.

Skills

• Excellent verbal and written communication skills.
• Strong negotiation and influencing capabilities.
• Analytical mindset with a strong results orientation.
• Ability to prioritize accounts and manage time autonomously.
• Proficient in Excel and PowerPoint.

Languages

• Fluent Spanish.
• Intermediate to advanced English.

Personal Competencies

• Entrepreneurial mindset with strong ownership of the business.
• Commercial discipline and sound decision-making judgment.
• High level of autonomy, organization, and follow-through.
• Alignment with Bacardí values: Fearless, Family & Founders.
• High learning agility and strong growth potential.

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. 

U.S. applicants have rights under Federal Employment Laws