Posted
14-Jan-2025
Job type
Full time
Country
United Kingdom
Location
London - Shoreditch
Lead recruiter
Katsiaryna Brashko
Function
Marketing
Reporting Line
GTR Marketing Manager - White Spirits
Level of experience
Professional (Management)
Contract type
Permanent

YOUR OPPORTUNITY

Join the GTR Marketing Team as Brand Manager for Grey Goose & St Germain, and make your mark on a global stage! Based in London with opportunities to travel across diverse markets, you’ll play a pivotal role in shaping the future of our iconic brands, driving decisions that elevate brand presence and category leadership in global travel retail. 

We’re looking for a fearless, entrepreneurial trailblazer who thrives on creativity and spotting growth opportunities. With consumer at the heart, you’ll deliver bold, innovative campaigns to take our brands to new heights. Embracing our family culture, working seamlessly with diverse individuals across functions and geographies. 

RESPONSIBILITIES

Brand Strategy, Desire Building & Communications
  • Develop a deep understanding of target consumers/shoppers globally to inform robust, consumer-driven brand strategies.
  • Build insight into key GTR customers to create implementable brand propositions aligned with their strategies.
  • Lead Integrated Activity Planning (IAP) by providing performance analysis, strategic guidance, and recommendations on product, innovation, and regional focus.
  • Collaborate with Global Brand teams to ensure alignment with the growth model, positioning, and BVIs.
  • Support the 12Q innovation plan for Grey Goose/St Germain, meeting financial and brand-building targets.
  • Facilitate an entrepreneurial approach by enabling test-and-learn initiatives with urgency and long-term focus.
  • Manage day-to-day agency relationships to ensure seamless execution of brand strategies.
Executional Excellence
  • Enhance consumer experiences and shopper engagement through impactful GTR activations.
  • Develop Activation Toolkits to translate global strategies into high-quality GTR executions, including merchandising and omni-channel activations.
  • Partner with Regional Managers to plan and deliver marketing activities for key customers.
  • Create compelling GTR channel propositions by integrating consumer, purchaser, and category insights.
  • Commercialize innovation by developing toolkits for successful NPD launch and customer sell-in.
  • Work with Consumer Insights to evaluate brand activity performance.
Business Performance Management
  • Drive Global Travel Retail Brand performance targets, sharing accountability with Commercial teams for revenue, profitability, share, and ROI.
  • Manage and optimize assigned A&P budgets, focusing on high-impact, cost-efficient investments.
  • Conduct Quarterly Performance Business Reviews with the Global Brand team.
  • Support Revenue Growth Management by conducting analysis and setting pricing guidance.
  • Provide performance updates to the Global team, leveraging support for issue resolution.
  • Lead long-term demand planning , identifying new market rollouts and ensuring plans align with Global supply capabilities.

SKILLS & EXPERIENCE

The Skills & Experience needed to create your legacy
  • 3-5 years of experience in Marketing (e.g. in roles in covering Strategic Category Management, Consumer Marketing, Purchaser/Shopper Marketing, Sales and Channel Strategy, Integrated Business Planning, Revenue Growth Management, Brand/Product Innovation).
  • Experience in delivering Innovation.
  • Proficiency in English language skills.
  • Commercially confident. Ability to analyse and use commercial data to support decision making 
  • Expertise and track record of effective delivery of all elements of AVQPAP (preferably in premium/super-premium brands)
  • Track record of premium brand guardianship, with the ability to grow brands in the right places, in the right way.
  • Proven Influencer across a matrix organisation; ability to work across, support and influence local markets and global teams.
  • Drive for results; constant measurement and management of business performance against plan
  • Degree and/or professional marketing qualifications.
Personal Qualities
  • Constantly curious and eager to experiment. Highly enthusiastic and motivated.
  • Self-motivated, driven, focused on performance and results, accountable
  • Resilience and tenacity in the face of ambiguity and challenge
  • Gravitas and intellect to influence leadership
  • Personable relationship builder: with the capacity to engage and influence diverse stakeholders 
  • Super-premium brand building mindset 
  • Passion for doing the right thing, matched with boundless energy and enthusiasm
  • A strong team player, naturally putting the interests of the team and company above self-interest 
  • Willing to travel across our markets

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories