YOUR OPPORTUNITY
- You will become the face and voice for our brands to the community, crafting and delivering the brand programming agreed in our sales, marketing and advocacy strategy.
- You will embody and represent the brand’s image and values externally and internally with the opportunity to leave your legacy as our Spirits expert.
- Your deep knowledge about the Category, the Brands and their heritage along with your ability to inspire and excite consumers, partners and Primos about our products is the key to success in this role.
- For this role you must be self-confident, with personal drive and a strong work ethic to proactively seek opportunities for BACARDÍ.
- You must be a coach of Spirits, have top mixology skills, have good reputation in the industry and be social-media savvy
RESPONSIBILITIES
- Develop loyalty with the trade, so they list and push Bacardi brands.
- Drive bar training in relevant outlets to promote Bacardi brands and educate the on premise on creating the perfect serve.
- Identify and ‘mentor’ bartenders to become ‘brand champions’ for Bacardi brands, so that they promote the brand to both consumers and to other bartenders.
- Lead advocacy programs i.e Barrels & Bees, Whisky Dinners and Highball Challenge
- Push additional listing of our brands and cocktails in key on trade account
- Able to conceptualize, execute and evaluate consumer promotions
- Manage key cocktail bars – You will be the key account manager for this segment
SKILLS & EXPERIENCE
- Must be able to communicate very well (English)
- Have good knowledge about the total Spirits category
- Has experience (5 years) in the bar industry
- Excellent presentation skills
- Socially engaging
- Wide network of strong industry relationships
- Strong organizational and time management skills
- Independent, self-motivated, confident but not arrogant
- Must be culturally sensitive
- Great communication skills and able to send across messages across very clearly and consistently
- Loves to deal with different kind of people. Able to create lasting relationships
- Insightful. Easy to see consumer or trade trends
- Willing to travel domestically as well as in the region
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
PERKS OF WORKING WITH US
Compensation, Paid Time Off & Retirement
Compensation, Paid Time Off & Retirement
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
Health & Wellbeing
Health & Wellbeing
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
Additional Benefits
Additional Benefits
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
Be a Part of Our Culture
BE Fearless
We empower our teams to question, challenge and innovate.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKE Family
We treat each other, and our communities, like family. Always.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
THINK LIKE A Founder
The spirit of entrepreneurship is at the heart of everything we do.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
LIFE INSIDE BACARDI Career Stories
Be Fearless, act like a Founder.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.