Posted
08-Jul-2024
Job type
Full time
Country
United States of America
Location
Miami, FL, New York, NY
Lead recruiter
Kelly Scarfe
Function
Marketing
Reporting Line
VP, Global Communications
On-site/Remote
On-site
Level of experience
Management (Directors)
Contract type
Permanent

YOUR OPPORTUNITY

Your Opportunity

As a key enabler of realizing the BEST10 Strategy, you will lead the transformation of how our brands executes Globally.  You will lead all the key projects to ensure that we delight our consumers in their future moments that matter and improve our execution strategy and standards driving stronger business growth and recruiting a new generation of consumers into the brand.

About You 

You are a transformational leader who combines a strategic and creative vision with strong project management and influencing skills and a bias for getting things done and delivered.

You champion what is right for the consumer while ensuring strong commercial results and meeting time to market expectations.

You have a proven track record in working with agencies, key markets and regions delivering creative, product and commercial strategies that delights customers and builds iconic brands. 

RESPONSIBILITIES

With our Consumer at the heart, your key focus will be to:
  • Lead and delivery of global communications strategy, plan, and marketing material
  • Lead the development of the connections plan with the integrated agency teams 
  • Lead development and production on all brand advertising and campaigns
  • Lead the development of all comms toolkits/assets, guidelines for the brand to be flawlessly executed across all channels 
  • Lead the development and execution of brand social and digital strategy, programming across multiple channels and agencies and working with markets and cross functions brand team to deliver quarterly social/digital content calendar in line with publishing best practices
  • Establish brand and campaign KPI’s in collaboration with SIA team, delivering measurement reports on a quarterly basis and post campaigns in depth analysis
  • Responsible for marketing budget, keeping finance tracker up and being accountable on all finance
  • Responsible for all timelines and budgets whilst ensuring assets are delivered to a consistently high standard 
  • Embed new brand positioning, platform, and campaign across top BMC’s
Deliverables
  1. Global Connections Strategy
  2. All Creative Comms Briefing
  3. All internal comms marketing documents, films, and presentations of comms plans
  4. Global Campaign Creative, Guidelines and Toolkits 
  5. Quarterly Social Toolkits
  6. Measurement Framework & Bi-Annual Media Review
Stakeholder Management
  • GLOBAL: Work closely with the Global Brand VP, Coms VP, Brand Director, and global Marketing Team to create the global communication objectives/strategy and programming
  • MARKETS: Establish strong partnership and relationship with regional and local marketing team to assist and deliver on their needs, gathering their inputs and collaborating on all marketing materials and programming throughout the process. Establish a process to build an on-going communications framework with markets to share status and progress and deliver key presentations, toolkits, and guidelines.
  • CROSS FUNCTION: Building a strong collaboration with cross function teams from SIA, Finance, Legal, PR& Influence, Media to Customer Marketing
  • ORGANISATION: Deliver and or assist in delivering key internal material needs and presentation for milestone planning sessions. Produce succinct and clear presentations and marketing reels for Board Meetings, IAP, Distributor Conferences. 
  • CULTURE: Establish a collaborative and transparent culture. Being consistent, pro-active, and embedding company’s 3 F’s principles.
Agency Management
  • Deliver annual agency scope of work in partnership with procurement lead
  • Lead agency relationships and IAT 
  • Daily liaison with agency network to deliver marketing programs through influencers, content, and media cross channels
  • Day to day lead of the agency teams on all aspects of production and creative feedback 
  • Motivate and inspire agency partners 
  • Liaise with EG+ on all assets management 
  • Work with Meta, Google, Snapchat, Spotify and other tech/social partners on connections planning, update markets on trends, insights and new functionalities and being up to date with industry changes and best practices
  • Establish agency social community management process with daily sweep and coordinate with relevant team member in market on consumer marketing queries coming from social and .com
  • Collaborate with PR team and agency to identify influencers, content partners and outreach models 
Compliance
  • Build a deep understanding priority markets: media channel/content restrictions by market, and deliver specific Dark Market compliance markets 
  • Coordinating with CSR, Legal and Agency on approvals of all marketing materials
  • Review & ensure all content to ensure it complies with Alcohol rules and regulation 
  • Management of assets library and maintaining up to date asset records. Tracks asset buyouts ensuring all assets that are in use are covered within usage rights.

SKILLS & EXPERIENCE

The Skills & Experience needed to create your legacy
  • 15+ years of agency/brand management experience
  • Proven track record of delivering strong creative, digital and media first campaign
  • Highly creative, an expert in the category and know how to get to great work, spotting creative & innovation opportunities 
  • Global experience preferred 
  • Agency of record experience strongly preferred
  • Experience in leading culturally relevant/lifestyle brands and in touch with consumers trends and media landscape
  • Experience in delivering connections planning, strong knowledge and experience in media planning and buying 
  • Proven track record of leading, producing, and executing world class integrated communications strategies and campaigns 
  • Sharp knowledge on competitor activity and best in class work in and out of the category, sharing with the team on a timely basis 
  • Strong leadership and communication skills, able to inspire internal stakeholders and agency teams 
  • Expert skills in integrated production across multiple media channels 
  • Experience of developing communications strategies with measurement/KPI framework embedded from the start with proven success of relevant KPIs 
  • Able to act and think in an agile, flexible way, broad shoulders, obsessed about detail and execution 
  • Excel at PowerPoint and creating high quality and impactful presentations

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories