Bacardi

Key objectives:

·        Develop a framework to deliver multi-year accretive price strategy across Bacardi products capturing market trends, market situation and external environment

·        Deliver framework, guidelines and execution of best practice promotional optimisation across brand and channel to deliver optimal value

·        Develop improved ROI framework to be adopted in each channel through identifying optimal pack price architecture for the short and mid-term

·        Evaluate, design and implement a framework that optimises gross to net terms across each channel by identifying working and non-working funds

·        Responsible for inter-company and inter-channel net price defensibility

·        To lead and mentor the team to ensure all reporting requirements are delivered in full and on time

·        To identify tools by brands to ensure that our brands remain profitable for the customer and Bacardi

·        To create a codified way of working “RGM heartbeat” in Italy that ensures that we are able continue to improve on all key metrics and support the European RGM Director to build a replicable model which can be adopted across Europe

·        Identify and support the delivery of key customer deliverables, working with Sales Directors and supporting them to create a solid plan for the next year to deliver pricing growth

Lead strategy and approach & Drive results & excellence in execution

·        Develop, lead and embed best practice RGM practices in the IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives.

·        Challenge the organization ensuring our channel strategies lead to continuous brand-pack-channel mix optimization in order to drive NSV and GP per case.

·        Apply the frameworks and capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources.

·        Apply frameworks to measure and continuously improve promotional investment ROI across markets

·        Together with the European Pricing team, ensure adherence to minimum pricing to support global price growth

·        Create a trade terms framework which drives trade spend transparency and optimization, and enables the commercialization of our Category Pricing strategies

Develop talent and capability

·        Together with Commercial Development, support embedding the RGM capabilities to build the organisation’s capacity to deliver year on year value growth

·        Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices.

·        Challenge & work with the Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.

·        Work with the Customer and Consumer Marketing teams to build capabilities and sustained ways of working

·        Ensure implementation of learning and development plans and sustained learning

·        Develop RGM team and make sure that Italy / South Cluster is a source of best practices for Europe