Job type
Full time
Lead recruiter
Daniela Duran Chaves
Reporting Line
Sales Manager Sweden
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type


What does an Account Manager On Trade do?

Your role as the Account Manager On- Trade is to make Bacardi stand out as the preferred spirits partner within your regions of responsibility.

You are the face of Bacardi and primary point of contact for the outlets. The plans you create and the business relationships you nurture set you apart from our competitors because you embody the Bacardi culture.

You are responsible for helping to create consumer experiences that will build on the legacy of our iconic brands.

You are accountable for how our brands show up and the P&L that sits behind them. You harness the power of a global spirits company by leveraging the support functions around you.

About You

You possess the experience, personality, and credibility to represent our brands in the On-Trade channel. 

Customers want to work with you because you combine a high level of commercial acumen with creative thinking when it comes to drinks and brand activations.

You are a skilled communicator and team player because you are empathetic and understand others’ needs. The ability to express yourself and influence decisions comes naturally.

You have a winning mindset which means that you are results oriented and you take the initiative when opportunities arise

Self-motivated and with boundless energy, you have the ambition to succeed in whatever you do.


With our Consumer at the heart, your key focus will be to:
  • You as Account Manager are responsible for execution of the commercial strategy of Bacardi Sweden in your designated regions of the On-Trade channel. 
  • It is your responsibility to make Bacardi the spirits partner of choice, which means that you maximise the availability and visibility of our brands. We should be the pouring brands in Rum with BACARDÍ and Gin with Bombay Sapphire. Grey Goose Vodka and Patrón Tequila should be the brands of choice in premium cocktails. Martini Fiero & St-Germain should be the bases of fantastic Spritz experiences.
  • Your goal is to contract strategic customers to sell our brands and ensure we have superior visibility in the cocktail menu to drive sales. You further support these accounts with promotions and campaigns to ensure rate of sale.
  • You will be judged on the quality of the contracts, the results they deliver and the standards of execution in the outlets.
  • You are obsessive about how our brands show up in the outlet, whether it is the back bar, the drinks menu or brand activations. You will work with Customer Marketing, Advocacy and Activation to deliver these exceptional brand experiences.
  • You will be diligent in tracking customer data into our sales automation tool, and you are measured against volume, revenue, profit, distribution, and visibility targets


The Skills & Experience needed to create your legacy
  • Proven sales track record in delivering strong commercial results, preferably in our industry with a desired minimum of 2 years experience.
  • Experience in premium On-Trade, whether it’s supplier side or customer side, is preferred. You understand how these businesses operate and how you can influence key decision makers.
  • You demonstrate strong analytical skills in building customer business proposals and are confident in delivering them.
  • Communication skills are paramount, and you need to be able to adapt your style. You show humility in certain situations and assertiveness in others to influence the outcome. Your written communication creates impact, and your verbal communication is persuasive.
  • Strong language skills written and verbally in both Swedish and English are required.
Personal Qualities
  • You have a track record of going the extra mile and distinguishing yourself from your competitors.
  • You are self motivated, have a large work capacity and have a sense of urgency in going about your work.
  • You are a likeable character that relates well to all customer stakeholders from corporate hotel buyers to bartenders. Customers answer the phone when you call!
  • You have the interpersonal skills to work across a matrix organisation and across different management levels.
  • You are a winner. You are passionate about delivering sustainable results. You want to continuously improve. 
  • You are an entrepreneur who is intellectually fast, thinks critically, and is not afraid to challenge conventional wisdom.


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

·       Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.

·       Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

·       People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

·       Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others

·       Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

·       Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.