Job type
Full time
Korea, Republic of
Lead recruiter
Ayoung Jung
Reporting Line
Commercial Director, South Korea
Level of experience
Professional (Management)
Contract type


Your Opportunity

As Key Account Manager in Off Trade Sales, you will be responsible to maximize sales in your account. You will guarantee the perfect execution of the plans agreed with our key customers. You will also develop and maintain strategic and sustainable relationships with your customers. 

You will drive the performance and growth of Bacardi’s brands through developing our brands shares, maximizing distribution and communicating with the customers. 

About You

You are a passionate, driven and target-oriented team player. You will always seek for new value-growth opportunities and influence the positioning of Bacardi’s brands in your accounts. Convincing shoppers/customers will be your top priority.
Your strong communication, presentation, networking and interpersonal skills will be key to your success in this role.


With our consumer at the heart your key focus will be 

 Account Sales Planning & Activation
  • Successfully meet, exceed annual target (volume, value, distribution and share of market) in assigned key customers
  • Maximize distribution rate of the Bacardi portfolio based on brand strategies
  • Develop and execute effective yearly promotion/activation plans and continuously increase hit rate of promotions 
  • Closely work with Marketing to execute commercial activities with excellence
Market & Consumers Insight
  • Consolidate, analyse and share business trends and market intelligence especially the activities of competitors 
  • Build and develop account specific plans based on seasonality and consumer analysis 
  • Regular update of competitors landscape to win on the shelves 
Sales Forecasting
  • Participation in the preparation of sales forecasts by accounts 
  • Continuously increase sales forecasting accuracy through structured planning, analysis of previous activities and 
  • timely execution base on annual promotion/activation calendar
  • Monitor the stock status through Supply Chain and communicate in timely with customer if needed
Relationship Management
  • Strengthen business relationships with customers from buyers, wholesalers, and other relevant functions to make win-win business partners
  • Closely cooperation with other departments within the company. (Marketing, Finance and Supply chain)
Budget and Credit Management at customer level
  • Effective planning and execution of trade investment including A&P to meet intended objectives and max ROI.
  • Monthly closing by assigned accounts and A/R(Account Receivable) management
Performance management
  • Lead by example of Bacardi culture to become future leaders 
  • Participate in regular Sales trainings and coaching to enhance functional skills


The skills and experience needed to create your legacy
  • Good knowledge and experiences in Modern Off Trade/retail environment
  • Able to incorporate customer and consumer insights into plans and strategy
  • Strategic thinking base sales analysis and planning ability 
  • Good network with account’s stakeholders and exceptional at relationship building 
  • Experience in managing multiple stakeholders in a complex matrixed environment
  • Ability to develop and manage sales and marketing programs that deliver results
  • Creative problem solving when the risky issues happen
  • Good knowledge about order to cash processes including A/R (Accounts Receivable) management 
Personal Qualities
  • Bachelor’s degree and above
  • Over 5 years of relevant experiences in Off Trade key account sales. Off Trade Customer Marketing/ Trade Marketing experiences are a plus.
  • Must have experiences in HQ sales across major Hypermarkets, Wholesale clubs and Convenience store accounts. 
  • FMCG, beverage or alcoholic beverage company experience is preferred
  • Good command of written and verbal English


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.