Posted
25-Sep-2024
Job type
Full time
Country
United Kingdom
Location
London - Shoreditch
Lead recruiter
Kelly Scarfe
Function
Marketing
Reporting Line
VP Strategic Insights and Analytics
On-site/Remote
On-site
Level of experience
Management (Directors)
Contract type
Permanent

YOUR OPPORTUNITY

Your Opportunity

This is your chance to work in collaboration with brilliant strategic business leaders across the marketing organization. You’ll be reporting into the Global Vice President of Strategic Insights and Analytics, partnering tightly with the Global Marketing Community to deploy the Effectiveness and Efficiency learning agenda to drive value for the Bacardi Portfolio.

You will be responsible to deploy tools and methodologies that help us measure our performance within the category and improve our marketing resource allocation... 

This is about develop a fact-based decision-making culture, rooted in agility and collaboration across the marketing community.

About You

You are a strategic business leader with strong analytical and marketing skills, and have a restless desire to deliver business results and make a lasting impact on our global marketing community.

You bring others with you because of the rigour of your thinking, the depth of your partnership and your desire to ‘first listen to understand rather than
listening to be understood’.

RESPONSIBILITIES

With our consumer at the heart your key focus will be
  • Lead the Global Framework for Market Share Reporting across our Key Business Milestones and Stakeholders using Industry Data (IWSR) and the relevant Retail data available by Channel in our key priority Markets.
  • In collaboration with the Regional Strategic leaders, conduct the Annual Industry Performance Review to identify opportunities and threads across the Global.
  • Continuously assess the best data and partners that could help us to elevate our Market and Competitive Intelligence Capabilities.
  • Being an advocate for the Measurement and Evaluation Framework.at BACARDI, establishing clear protocols and methodologies to measure the Effectiveness and Efficiency of our main Marketing Investments (Media, BTL, Promo, PR, Experiential, etc.).
  • Elevate our Marketing Mix Modelling Capabilities that will help us to inform and predict the long term impact of our key marketing investment.
  • Elevate our Consumer Equity Tracker Platform Knowledge and Usage across the organization. 
  • Establish and integrated Business Review Process integrating Market and Consumer response that help us to identify opportunities and risk in our business priorities. Connect different data sources that can inform actions and hypothesis to improve our business performance.

SKILLS & EXPERIENCE

The skills and experience needed to create your legacy
  • You’ve led transformational growth through category and consumer insight.  The position requires at least ten years of work experience in consumer insights/market research or related field. Specially within advanced analytics, Marketing Mix Modelling, Data Visualization and Strategic Market Assessment.
  • You are skilled in using data to help senior stakeholders make tough decisions. Highly skilled in synthesising data from multiple sources and distilling crisp, tangible, and meaningful business insights and actions.
  • You’ve conducted research projects at a global, regional and local level, experienced in a broad range of quantitative and qualitative research methods and ability to apply them pragmatically to business issues.
  • Advanced analytics, Modelling, Data Visualization and Data Management skills are fundamental for the success of this role.
  • Digital Skills are required.
  • Drinks and Media experience is desirable.
  • BS/BA required - MBA highly desirable
  • People and Vendors management skills are required.
Personal Qualities
  • Energetic, passionate, and tenacious
  • Curious to unearth new approaches and techniques, to diagnose issues and uncover business opportunities and areas of improvement.
  • A strategic thinker with the capacity to see the big picture but also dig into the details, when it is needed to execute with brilliance.
  • Results focused delivering business recommendations that have a significant positive impact on the business.
  • A natural desire to build and nurture great relationships across a range of stakeholders – both internally and externally
  • Business savvy so that insights are always translated with brand and business needs from of mind.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories