Posted
17-Jan-2025
Job type
Full time
Country
Poland
Location
Warsaw
Lead recruiter
Joanna Laskowiecka
Function
Brand Management
Reporting Line
,
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Permanent

YOUR OPPORTUNITY

As the Whisky Marketing Manager, you will have an amazing opportunity to lead all whisky brands and will be accountable for driving the effective seeding and growth in the market

• The champion for the whisky category you will lead the development of integrated activity plans and consumer programmes in market, defining the JTBDs
• Build effective relationships with key commercial and marketing stakeholders (market, region & global) to support and ensure plans and resources are aligned to delivering sustainable growth
• Ensure discipline on pricing and channel strategy
• Inspire and support an entrepreneurial approach that facilitates innovative and agile initiatives
• Be part of a team ensuring the Dewar’s and Incubation whisky strategy is executed with excellence in market

ABOUT YOU
Your ability to combine a strategic agility, wide marketing expertise & business acumen will be key.
You have strong leadership skills, can thrive within ambiguity and manage many stakeholders within the matrix.
You are fearless, going beyond the comfort zone and not afraid to take a challenge. You don’t accept mediocrity, have hunger to make best in class campaigns and leave your mark.
Have a passion for whisky and premium brands
Strong understanding of the key commercial drivers and tools to drive ROS


RESPONSIBILITIES

As a Whisky Marketing Manager in Poland you will:

Brand strategy, activation planning & brand communications

·      Lead the creation & communication of local annual integrated activity plans (including AVQPAP) and own execution.

·      Lead performance review and build the marketing strategy for each whisky brand, defining the JTBD and developing the activity plans and consumer programmes to deliver this; actively consulting Regional and Global stakeholders

·      Assign and manage A&P across brand activities, including PR, Social and Digital to deliver commercial and brand targets. 

·      Support the execution and adaptation of global brand assets to ensure activities align to deliver global brand guidelines and messaging

·      Work closely with insights to ensure consumer is at the heart of planning and activation

Lead Business Performance Management

·      Accountable for delivery of performance targets and maximising ROI from A&P

·      Constantly evaluate commercial P&L and ensure M&E is in place for all activities and help to identify and codify successful brand growth drivers and to act to resolve gaps and issues

·      Ensure discipline around implementation of channel and pricing strategy, including sustainable GP/case growth

·      Detailed understanding and inputs into S&OP to ensure accurate forecasts, including future product launches and special whisky releases

·      Keep Region and Global updated on performance and use team to resolve issues

SKILLS & EXPERIENCE

To be successful in this role you will have/be:

·        Leadership experience (cross functional and managing senior stakeholders)

·        Track record of premium brand guardianship and ability to grow brands the right places, in the right way

·        Experience in brand strategy & planning

·        Proved successes in brand management & excellent executions

·        Experience & strong expertise within digital and influencer marketing

·        Experience in brand performance and marketing budget management with high analytical skills

·        Drive for results; constant measurement and management of Business Performance against plan

·        Ability to prepare meaningful presentations and convince stakeholders

·        Build a sense of passion and purpose for whisky within the market commercial and leadership teams

The following experiences are preferred:

·        Cross Cultural Communication skills

·        FMCG, Drinks and Luxury Category  

·        Experiential - bringing brands to life in a dark market through relevant culture & creative
Good understanding of currents trends and culture

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories