Job type
Full time
South Africa
KwaZulu-Natal (KZN)
Lead recruiter
Nondumiso Dzingwa
Reporting Line
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type


Your Opportunity

This is an amazing opportunity to be part of the South Africa commercial team as Sales 
Representative. Your principal role will be to build brand legacy and help in building and developing business in the market. 

About You

As the Sales Representative, you will be managing sales for Bacardi portfolio in the market. You will 
play a key role in building brand equity by leading and motivating the external distributors team. You 
will be responsible for optimizing best execution of local marketing mix in line with the brands’ global strategies.


With Our Consumer At The Heart, Your Key Responsibilities Will Be To:

 Drive market growth and build distributor confidence.
  • Responsible for delivering sales, activation targets for designated region. 
  • Building strong, mutually beneficial relationships with On Trade Customers for the designated region.
  • Monitoring and reporting competition in the market.
  • Ensuring optimum distribution and visibility of our brands.
  • Execute trade initiatives ensuring that all volume and activation targets are achieved 
  • Negotiate, implement, and manage pouring and activity rights for strategic on trade customers.
  • Implementations of integrated activity plans for designated region.
  • Identify opportunities to maximise portfolio growth.
  • Promote the ‘One Bacardi’ culture within distributors and retailers.
  • Accountability for building Bacardi brand equity by leading and motivating 3rd Party Distributor’s team and optimizing best execution of local marketing mix in line with the brands’ global strategies.
  • Having a hands-on approach in the designated region and support your manager in in your region on operational marketing and commercial activity. 
  • Supporting your manager with relevant marketing and sales analysis inputs.
  • Providing feedback on the market growth and potential.
MIS and Reporting
  • Assist building budget preparations and revisions as requested by On Trade Manager
  • Market / Competitor research & analysis.
  • Monthly Sales out report and analysis
  • Monthly Marketing reporting (best practice, ROI, Activity Implementation


The Skills And Experience Needed To Create Your Legacy:
  • Degree graduate, preferably in business or commerce
  • Minimum 4-5 years’ experience with a proven track record in sales
  • FMCG experience essential and spirits business knowledge is a huge bonus 
  • Knowledge of local market
  • Proficiency in MS Office & English
Personal Qualities
  • Strong commercial skills with proven track record in sales. Be self-motivated & have a sense of ownership, Entrepreneurial and hard worker.
  • Proactive and Can-do attitude, Organised and well planned 
  • Comfortable working with figures, have financial skills and be able to develop strategies from analysis
  • Team-working skills are vital. Able to multi-task.


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.