Posted
12-Mar-2024
Job type
Full time
Country
Malaysia
Location
Kuala Lumpur
Lead recruiter
Dominika Sadowska-Dec
Function
Commercial
Reporting Line
Commercial Director, MISM
On-site/Remote
Hybrid
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent

YOUR OPPORTUNITY

Your Opportunity

To be an essential part of the Malaysia team, to make key decisions and maintain primary relationships that will drive commercial success of Bacardi in Malaysia. You would also be responsible for contribution to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies and implementing the associated plans.

Play a critical role in taking our great portfolio of brands to the next level by ensuring brilliant strategies based on astute consumer insights are implemented using superior local knowledge. Building and coaching distributor’s team to ensure we lead the market with our commercial execution. 

About You 

You are a Key Account Manager who places consumer insights at the heart of your work. You inspire others to building a winning culture and delivering targets and commercial growth. }}You have the capacity to build belief - by engaging directly with customers and meeting them in the moments that matter. Strong relationships define you and you are highly skilled in building close partnerships across functions– both within and outside Bacardi.

RESPONSIBILITIES

With our Consumer at the heart, your key focus will be to:
  • Build/maintain/strengthen relationship with key on trade accounts, Wholesalers, and distributor.
  • Drive Distributors Sales Team to achieve Depletions
  • Motivating and driving the distributor sales team to focus on our portfolio - by driving engagement.
  • Drive distribution of the Bacardi portfolio through the distributors and sales channels based on brand strategies
  • Achieve budget sales targets
  • Execute visibility of our brands in the on trade
  • Responsible for working closely with key customers to drive performance.
  • Implement & Execute agreed IAP (Integrated Activity Plan) including channel strategy
  • Manage Partnership contracts - Generate volume through pouring contracts
  • Actively secure new customers for the BM portfolio of brands across assigned channels
  • Responsible for coordinating merchandising and deployment of Point of Sale Material (POSM)
  • Communication of competitor activities
  • Drive excellent execution of AVQPAP in channel
  • Shape and deliver the customer and account strategy to maximize long term value
  • Support development of channel/category activation programs with tie-up accounts to leverage/maximise A&P
  • effectiveness – Activation calendar for Tie-up accounts
  • Efficiently covers our universe and building internal and external partnerships for the long term.
  • Controlling and managing contracts for distribution agreements
  • Embed a culture where an ensuing shared sense of purpose and a passion for winning, that result in a goal driven
  • business that delivers on commitments.
  • Understand your numbers – Monthly, Quarterly and annual customer reviews. Know the drivers underlying Account
  • results i.e. depletions, stock level, main activities, category trends, economic trends and consumer shifts for our brands
  • and for competitor
  • Continuously optimize our Cost to Serve in your territory/channel
  • Build effective long-term relationships with distributors to drive financial impact 

SKILLS & EXPERIENCE

The Skills & Experience needed to create your legacy
  • Significant commercial experience, ideally within a beverage distribution company
  • Experience in Consumer & Customer Marketing is an added advantage
  • Experience in managing multiple stakeholders in a complex matrixed environment, especially Distributor Management
  • Demonstrable track record of commercial performance
  • Proficient in English language skills, MS Office & Chinese speaking
  • 3 – 5 year Experience in sales in a leading FMCG company and leading teams.
  • Prior experience in FMCG, Tobacco & Spirits is preferred.
  • Excellent Communication & Presentation skills
  • Ability to work non-traditional work hours is required
Personal Qualities
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
  • You have a strong bias for action and focus on results, seeing the business as if it is your own
  • You have good and effective communication and negotiation skills, leadership who is proactive and a good team player.
  • You can promote cross functional effectiveness, are decision making oriented and able to quickly react to changing environments

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories