Posted
20-Nov-2024
Job type
Full time
Country
Thailand
Location
Bangkok
Lead recruiter
Magdalena Krasuska
Function
Commercial
Reporting Line
General Manager, Thailand
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Permanent

YOUR OPPORTUNITY

Your opportunity
The opportunity for a fearless candidate to make the national marketing strategy and execution for this dynamic market their own. 
You will be responsible for delivering world class execution of brand activation across both the On & Off Trade. You will be a crucial part of one our key strategic focuses ensuring that we develop game changing marketing programs. 
Tailoring global brand positionings and regional strategy to culturally relevant local activations. 

About you 
You are a bi-lingual entrepreneur that embraces the Bacardi family culture, establishing a marketing strategy and its implementation, that can be the compass for our portfolios digital and physical activation. You are fearlessly pushing the boundaries of the norm within a result orientated framework. 
Your entrepreneurial style means that you will thrive on being the key contact for customers & collaborating with the commercial team in driving new business, distribution and maintaining sustainable relationships.

RESPONSIBILITIES

With our consumer at the heart your key focus will be

In this role you will be responsible for executing the customer marketing strategy for our Brands in the On- & Off Trade Channel 
  • Ownership of the Integrated Activity Planning (IAP) and budget process for both channels. To ensures all members of the commercial organization & distributor team are understand key jobs to be done and are aligned to the key marketing, promotion, pricing, shopper, point of sales, and events to be activated to deliver the yearly budget commitments. 
  • The Head of Customer Marketing a member of the Thailand Leadership team and through their commercial responsibility and A&P management, a co-owner of the business P&L, and therefore must be a strong advocate for the Commercial needs internally and for the Customer needs, to ensure our plans and activation are aligned to strategy and the practical realities and timing of execution for the Thai market. 
  • Ensure implementation of marketing activity programs are communicated and co-ordinate in time with commercial and distributor team to activate with all customers. 
  • Ensure the implementation of the through the line Activation Plan by ensuring that the On-Trade activation plans are imbedded in the sales plans, customer plans and field priorities. Also, ensures that the activation plan is adjusted and enhanced where necessary. 
  • Lead on the process of brand experiential & partnership with on-trade customers - that are aligned to brand strategy and initiatives, within given budgets. 
  • Develop the On-Trade Activation Plan which bring the brands strategies to life in market and maximize Bacardi sales to the target. To ensures creation and excellent execution of purchaser and trade programs to maximize purchaser conversion, channel standards (frequency/depth), KPIs, and other support for the on-trade channel that ensures growth for Bacardi’s portfolio and enhancement of AVQPAP .
  • Facilitate, develop, allocate, maintenance and control of Point of Sale Materials (POSM), bar supply, Give with 
  • Purchase (GWP) and display unit to support Marketing and Sales. 
  • Control quality and ensure consistency of all POSM according to global standards 
  • Conduct Competitor and Market Intelligence evaluation and analysis and send out to all business units for responsible channel. 
  • Use Retail audit and Brand tracking to evaluate BTL activations. 
  • Conduct regular field assessment for all launched activations. 
  • Recommend the course of action and correction for future activation based on the learning of past activations. 
  • Ensure the record of day-to-day expense tracking, purchase requisition, and department record keeping for the On- & Off Trade channel. 
  • Ensure that the spending are assigned, inline to budget allocation and measurement (return on investment and profitability).
  • Tracks KPI’s and monthly scorecard 
  • Ensure the proper communication of work in own task across all business units in company.
  • Ensure self-development, improvement and follow company HR code of conduct.

SKILLS & EXPERIENCE

  • Lead & Manage a team (along with clear roles & responsibilities) as well as multiple internal & external key stakeholders 
  • Follow & Maintain a high level of execution with luxury standards for activations and assets. 
  • Experiences in establishing and managing customers.
  • Ability to lead & execute brand strategies and developing marketing programs 
  • Skilled in launching marketing initiatives within a corporate environment. 
  • Proficiency with Microsoft Office Suite applications 
  • 3+ years’ experience in developing and executing to marketing strategy in a consumer goods environment, preferably in a company recognized for its successful product leadership and execution of marketing programs. 
  • Ability to deal with complex negotiations, influencing, conflict resolution. 
  • Budget management experience and P&L/analytical diagnostics capability 
  • Knowledge of the beverage alcohol industry and experience in a liquor-controlled environment is a distinct benefit 
  • Ability to manage On-Trade and consumer insight experience. 
  • Fluency in both English and Thai.
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. 
  • You can communicate and work effectively across functional groups/departments. 
  • You can take on & manage multiple projects and tasks at a time. 
  • You think creatively and strategically and translate strategy into operational tactics. An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence. 
  • You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve. 
  • Ability to lead, influence and motivate others at all levels. 
  • You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers. 
  • You find it easy to understand the needs of others and build those into innovative solutions that delight consumers and customers and deliver bottom line results. 
  • You demonstrate Resilience by overcoming challenges and staying calm under pressure

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories