Job type
Full time
Lead recruiter
Joanna Laskowiecka
Reporting Line
Distributors’ Market Business Unit Director
Level of experience
Professional (Management)
Contract type


Your Opportunity

As the Country Manager, you will be accountable for delivering value and financial impact for our company by driving key decisions on the market unit commercial operations of Bacardi-Martini (Romania, Bulgaria, North Cyprus, Moldova, Georgia, Armenia and Azerbaijan). As the face of Bacardi East Balkans & Caucuses, you will be responsible for leading the market, engaging our people and customers to deliver best-in-class execution and performance in the cluster.

About You
  • Your ability to strategically shape direction and build prioritised plans whilst engaging the team and customers to execute to new highs will be critical.
  • You have experience of managing a full P&L and working with key stakeholders to win, with hands on approach if needed.
  • Your ability to combine strategic approach and manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix & third-party distributors, partnering with Consumer & Customer Marketing Teams, Supply & Financial Operations.


With Our Consumer At The Heart Your Key Focus Will Be:

Develop Long Term Strategy, Deliver Key Financial Results & Excellence in Execution:
  • Deliver key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) versus budget. Manage market unit P&L to ensure consistent growth of gross profit and margin.
  • Develop a long-term 5Y strategy for the market unit in scope and get it aligned with the key internal stakeholders as well as the partners (distributors) in your respective markets.
  • Shape integrated annual plan (IAP) in line with the long-term 5Y strategy and ensure its execution.
  • Secure strong and efficient channel & customer marketing plans to deliver key financial targets.
  • Influence and input to the Cluster IAP to ensure Market Unit plans meet Customer needs.
  • Set, implement, and sustain an optimal Route-to-Market in your Country and Cost to Serve.
  • Build and keep updated transparent value chains in countries in scope, executing the brand pricing strategy while bringing CTS efficiency in commercial operations with 3d party distributors.
  • Lead S&OP process & demand planning from a commercial point of view partnering with supply organizations.
  • Build and maintain effective customer relationships with the Distributors. 
Develop talent and capability:
  • Take ownership of Commercial capability development both internally and at the distributors’ side and drive improvements in results as measured by the Commercial Scorecard.
  • Ensure that Distributors’ Commercial teams have the resources and assets needed to deliver desired results.
  • Ensure own and direct reports ( if any) SMART development plans in Primo Profile and actively work to close competence gaps, and gain new skills.
Create a winning team:
  • Drive execution excellence through strong, functioning, and coordinated Distributors’ Commercial teams and own team (if any).
  • Build a shared sense of purpose among the Commercial Teams of Distributors.
  • Align Distributors behind the targets and create a passion for winning in their organization.
  • Drive commitment to recommended plans by influencing the key market, region, and global stakeholders
  • Identify, develop, and make improvements to new ideas, techniques, procedures, services, or products.


The Skills And Experience Needed To Create Your Legacy:
  • Up to 7 years of Experience in a leadership role in a matrix organization, managing multiple stakeholders in a complex environment preferably international role as Sales Director in a leading FMCG Company
  • Expertise in Customer Marketing through first-hand experience in the function at the national leadership level
  • Demonstrable track record of performance in Commercial · Proficiency in English language skills
  • Experience in managing P&Ls and using this information to drive performance.
  • Experience in the Spirits or Beverages Industry is a distinct advantage.
  • Strong verbal, presentation & written skills.  Confidence to influence at all levels in an organization. 
  • Excellent analytical skills and ability to handle large amounts of complex data. Strong analytical and strategic thinking skills as well as the ability to be hands-on.
  • Resilience to stress in a dynamically changing market and working environment.
  • Proficient in English language skills; working knowledge of local market language would be an advantage. 
  • Business travel requirements – up to 70% of the time.
Personal Qualities
  • Excellent interpersonal and communication skills with the ability to effectively influence direct and indirect relationships.
  • Developed and proven project management expertise, featuring the ability to juggle multiple priorities simultaneously in a fast-paced environment.
  • A self-starter and adaptable to changing and dynamic business environment.  Motivated by working within ambiguity and Ambitious with a strong sense of purpose.
  • Desire to work collaboratively as part of a cohesive team.
  • Multicultural awareness in a matrixed organization.


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.