Posted
27-Oct-2023
Job type
Full time
Country
Netherlands, United Kingdom
Location
London - Shoreditch, Rotterdam
Lead recruiter
Malaika Haynes
Function
Commercial
Reporting Line
VP, Revenue Management
On-site/Remote
On-site
Level of experience
Management (Directors)
Contract type
Permanent

YOUR OPPORTUNITY

Your Opportunity

As Director, Strategic Pricing and Promotion Optimisation, you will be responsible for two of the five RGM Pillars. You will lead a cross-functional global/regional/local team to build & embed organisation capability to ensure our recommended (strategic and tactical) price-to-consumer positioning fully leverages the consumer value we create and secondly, how we drive the productivity of our promotional dollars to deliver our business goals, in dynamic environments.

We will leverage this role to recruit a talented commercial professional to design and develop the next phase of the Bacardi RGM Agenda with potential to move into more senior roles.

This is a high-profile role with material business impact. You will work seamlessly within the matrix to enhance functional capability and ensure it is a fit for purpose program with ownership & accountability across the org.

About You 

You will have a proven understanding of defining price to consumer positioning across all four brand life cycles, implemented world class trade promotion management & optimisation (TPM & TPO) programs and have successfully led & embedded commercial change programs across both developed & emerging markets.

RESPONSIBILITIES

With our Consumer at the heart, your key focus will be to:
  • You will be seen as the ‘go-to’ person across the business for all areas related to Price to Consumer and Promotion Optimisation. Your thought leadership in this area will be unparalleled inside Bacardi.
  • You will lead the design, development and continual upgrading of the Strategic Pricing & Promo Optimisation frameworks, playbooks, tools, end to end processes and capability programs with the assigned matrix such that the overall program is widely recognised by the business as pragmatic, user-friendly and world class.
  • You will lead the embedding of the functional capability across both RGM pillars by recommending how we integrate into core corporate planning/review processes, the KPI’s in Global Performance Management Scorecards and leverage the capability programs to ensure we have the right capability (structure, skills, knowledge) in the right markets to properly apply the playbooks and tools in market. Highlight any resource/structural challenges to successful pillar implementation. 
  • You will systematically measure and evaluate the effectiveness of each Pillar and make the appropriate amendments to the capability or execution as relevant. This will require accelerating insight to impact for both. 
  • You will support brand and commercial teams develop compelling customer propositions to secure customer support for our proposals (pricing and/or promo)   
  • Build a sense of community across the Global, Regional and Market RGM, Finance, Tech, Brand and Commercial teams. 
  • Strategic Pricing specifics
    • Partner with Global Tech to ensure the PtC Dashboard fully leverages rich data, innovative analytics, the GDF and is user-friendly to help the markets deliver actionable insights, easily & quickly.
    • Leverage the playbook approach to co-lead with the Global Brand Team the development of the Global Rec Price to Consumer positioning for each brand (incl innovation) to ensure it is relevant across all key markets.
    • Leverage the PtC Dashboard to track performance vs Rec Strategy across the key markets by brand on a quarterly basis in a consistent fashion, highlight opportunities and support the regional RGM teams to develop plans to improve execution or take corrective action. 
    • Partner with Global Tech to link the new Price Elasticity Model with the Global Data Foundation (GDF) to scale the roll out across the market teams to ensure we have the optimum recommended tactical pricing strategy e.g., EDLP, Hi-Lo, Shallow shelf pricing by product by market.
    • You will support the brand, consumer insights and commercial teams identify future pack, price, architecture opportunities in line with our portfolio strategy and rooted in consumer / shopper insights. 
  • Promotion Optimisation specifics
    • In depth understanding and application of advanced Trade Promotion Management and Optimisation Programs.
    • Partner with Global Tech to leverage advanced analytics to identify the most efficient and profitable promotional strategies and tactics. This will involve a combination of external partners for ad-hoc, short term analysis whilst we develop internal capability, mid-term.
    • Our promo planning and evaluation incorporates robust baselines by product by customer (where data is available), an understanding of the decomposition of performance at activity level and identification of the optimum mix of promo elements. 
    • Build a bank of growth driver and return on investment driver understanding and constantly seek to support markets improve return of promotional investment.
    • Partner with Director, Price to Trade & Terms how we further optimise Trade & Consumer Promo investment.

SKILLS & EXPERIENCE

The Skills & Experience needed to create your legacy

Whilst you will report to the VP Revenue Growth, your success in this role will depend on the strength of relationship & credibility you build with key global, regional and market stakeholders. This requires the following skills & experience:
  • Strong leadership skills with proven ability to collaborate, challenge, influence and inspire others in a matrix structure.
  • Previous experience successfully developing price to consumer strategy, promotional optimisation and commercial strategy & capability programs across multiple markets and regions, both developed and emerging.
  • Demonstrable change management experience by addressing the key success criteria to embedding commercial/brand ways of working across multiple markets and deliver material tangible business impact. 
  • Specific understanding of the consumer goods market in the USA is desirable (+50% of Bacardi business)
  • Proven expertise in category & shopper strategy, customer management of national retailers and commercial capability development will be important for helping to design and develop the next phase of the Bacardi RGM Agenda  
  • An international mindset obtained by living in different markets, speaking another language and with functional responsibility across multiple markets.   
Personal Qualities
  • Belonging: You have a capacity to create a culture of ‘Belonging,’ where people feel appreciated for who they are, what they do, and who they can become. You value equality, diversity and inclusion, ensuring fairness and opportunity for all.
  • Self-Awareness: You have elevated levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. You actively seek feedback how you can improve.
  • People Agility: You engage and listen to the perspectives of others, respecting their needs, responses, and opinions. You make sure you understand others and are prepared to adapt. You communicate purposefully with clarity, integrity and empathy. You develop effective partnerships and relationships internally and externally.
  • Results Agility: You demonstrate consistent, timely, high-quality delivery of results by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You think critically to deal with complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creative solutions.
  • Change Agility: You have a deep natural curiosity, desire to experiment and can deal effectively with change. You have a growth and learning mindset: ready to assess, stumble, learn and apply from experience.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.