Job type
Full time
Korea, Republic of
Lead recruiter
Claudio Zuccarello
Reporting Line
Head of Marketing
Level of experience
Professional (Management)
Contract type


Your Opportunity

You’ll be the go-to person locally for all customer brand activations (development and execution). 

As a Customer Promotions & Activation (CPA) Manager your role is to identify purchase levers needed to convert local consumers/shoppers from awareness to transaction.

You’ll be consumer centric and deliver relevant content and promotional activities that engage, convert and deliver against a consumer/shopper need and occasion and ultimately drive sales.

About You
  • You are a curious, creative, passionate, driven and collaborative team player, happy to try out new things and comfortable with change and ambiguity
  • Your entrepreneurial style means you’ll thrive on being a key contact for customers, as well as influencing internally and coordinating commercial priorities.
  • Your strong communication, presentation and networking skills will be key to your success.


With our Consumer at the heart, your key focus will be to:
  • Identify the right purchase levers to convert consumers/shoppers from awareness to transaction, focusing on driving consumer purchase delivering seamless consumer journeys that offer an effective mix of experience and communication to excite, convince and drive transaction. 
  • Using Channel insights and analytics, build and execute fully integrated, fluid strategy plans that maximise conversion at point of decision making/purchase. 
  • Identify the right occasions for your brand’s consumers and deliver solutions to meet needs and drive transaction
  • Develop your brand’s visibility in long-term point of view and aligned with global brand equity
  • Measure and evaluate brand and channel performance (Nielsen, internal and customer sales data) as well as brand activity performance to continuously optimise BTL spend. 
  • Building long-term relationships with key strategic customers. Consult and take continuous input from key local stakeholders (commercial, category development, consumer marketing) on brand/category plans and activities
  • Feed into and support the development of global and regional toolkits and localise these, working with agencies.
  • Maintain channel activity grids and local activity communication


The Skills & Experience needed to create your legacy
  • Relevant customer/trade marketing, brand management, commercial or agency experience
  • Experienced in managing stakeholders to ensure timely delivery of annual brand and activity plans (IAP). Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
  • Strong understanding of consumer & trade customer insights as well as strong numerical, insight and analytical skills
  • Verbal/written skills at all levels in an organization; ability to generate meaningful presentations. Ideally English fluency
Personal Qualities
  • Bachelor’s degree and above
  • Proactive & positive & innovative mind 
  • Good inter-personal relationship 
  • Over 8 years of relevant experiences in Trade marketing area. 
  • FMCG, beverage or alcoholic beverage company experience is preferred
  • Good command of written and verbal English


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.