Posted
12-Jul-2024
Job type
Full time
Country
Mexico
Location
Tultitlan, Mexico
Lead recruiter
Horazio Alarcon
Function
Commercial
Reporting Line
HRBP Sr
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Permanent

YOUR OPPORTUNITY

What does a Customer Marketing Manager, On Trade do?

The person in charge of the position of Customer Marketing Manager in On premise canal will be responsible for the development of strategic and tactical plans for the channel (consumption centers such as bars, restaurants, cantinas) such plans should be developed in conjunction with the commercial team of the channel and the marketing area, the activities will be designed to: Build the brands in the channel, increase the sell out, increase the average transaction ticket, recruit new consumers, will also be responsible for designing loyalty programs, incentives to second sales forces, brand activation programs in mainstream and premium segment and platform development in key areas. Always results oriented.

In addition you will manage a whole business with strategic and operational responsibilities, from A&P budget management and control, business plan development, support in the creation and fulfillment of top client JBps to point of sale execution, you will be in charge of reporting to the executive team on these activities, and ensure the correct implementation in a timely manner, this will be an important part of your monthly, quarterly and annual KPI's.

RESPONSIBILITIES

With our Consumer at the heart, your key focus will be to:
  • Elaboración, implementación y seguimiento a los planes del canal (apegarse a la cultura de alto desempeño , que se reconoce por siempre exceder las expectativas)
  • Balance en la elaboración de planes estratégicos y tácticos (corto, mediano y largo plazo)
  • Generación de proyectos por cliente, de acuerdo a venta y rentabilidad
  • Control y supervisión del presupuesto asignado
  • Desarrollo y ejecución de plataformas estratégicas que construyan sobre una temporalidad en el canal con actividades Tailor made para incremento de sell out
  • Desarrollo de plataformas Brand, shopper and consumer experience
  • Desarrollo de planes de canal para el lanzamiento o relanzamiento de nuevos productos
  • Asegurar la excelencia en ejecución de los planes de los canales, a través de retro planning, visitas de campo verificando la aplicación de mecánicas, con foco en el logro de objetivos y soporte al equipo de ventas.
  • Elaboración de reportes de desempeño (M&E). 
  • Análisis de competitividad de portafolio en los diferentes Canales/Clientes.
  • Influenciar a las distintas áreas: finanzas, comercial, logística, operaciones, almacén, etc. Para asegurar la correcta operación del negocio.
  • Disciplina operativa probada: mente analítica para operar con procesos y rutinas con su equipo interno y externo
  • Comunicación con los stake holders 
  • En la oficina el trabajo es más enfocado a análisis semanales/tracking de sell out por marca de acuerdo a los objetivos establecidos por cliente, canal, administración de presupuesto, seguimiento y dirección al equipo a su cargo. Y en campo debe de conocer de manera detallada el manejo, función y operación del canal, visitar clientes para presentar innovación y/o planes, supervisar activaciones y validar la ejecución de las marcas y plataformas
  • Este puesto requiere que la persona esté en la oficina 80% y en campo 20%.
  • El gerente de Customer MKT debe contar con un alto nivel de drive, liderazgo e influencia, organización, trabajo en equipo, foco en ejecución y alto sentido de urgencia, speed to market es la clave para el éxito de la posición.
  • También será el responsable del M&E de las iniciativas a su cargo, pasando por A&P, hasta la rentabilidad de total negocio

SKILLS & EXPERIENCE

The Skills & Experience needed to create your legacy
  • Al menos 5 años de experiencia en posiciones de trade marketing o Customer marketing o Ventas en empresas de consumo masivo
  • Manejo de Marcas, Conocimiento de canales (Trade), manejo de P&L, ejecución de planes en el PDV, planeación y estrategia, control de presupuesto.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories