Job type
Full time
Lead recruiter
Irene Castro
Reporting Line
Customer Marketing Channel Lead - Portugal
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type


Your Opportunity

A fantastic opportunity to join the Customer Marketing team in one of Europe’s most exciting markets. You will be responsible for the flawless implementation of the BTL Channel strategy in the Portugal Off Trade and C&C. Working in partnership with the Customer Marketing Channel Lead, to implement solutions that deliver for the shopper, the retailer, and our brands. 

You will have a passion for understanding shopper behaviour and using this to win on the path to purchase. Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances shopper, customer, and brand objectives. Being at ease making decisions, evaluating performance, and driving continuous improvement to stay two steps ahead of the competition. 

Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role. 

About You

You will be a natural team player, with the ability to lead from the front. Highly skilled in building strong relationships across the business, with the confidence to drive positive change within the channel. With a passion to think and act with a shopper mindset, helping fuel a new era in our BTL 
strategy within Europe. Seeing change and challenge as an opportunity.


With our consumer at the heart your key focus will be
  • Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy. 
  • Put the shopper at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase. 
  • Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26. 
  • Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy. 
  • With an external focus, being the Customer Marketing lead for a defined set of priority customer(s). Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing. 
  • Contribute to the IAP cycle. Bringing a shopper, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver. 
  • Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend. 
  • Ongoing management of A&P budgets, including phasing and invoice/PO processes. 
  • JBP partner for priority customers. Owning the BTL activity proposal for the customer(s) and leading this discussion during the process


The skills and experience needed to create your legacy

  • Thrives on being a key contact for customers, whilst balancing internal and external priorities. 
  • Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
  • Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
  • High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
  • A self-starter, with the ability to work under pressure and deal with ambiguity.
  • Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
  • Advanced in prioritization and making bold choices. 
  • Advanced presentation skills.
  • Fluent command in English and Portuguese. Essential.
  • Minimum 3 years experience within Marketing or Commercial. Preferably within a Premium / FMCG background.
  • Experience of the Spirits and/or Beverage industry in the market is preferred. 
  • Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity). 
  • Proven track record in positive stakeholder management.
  • Experience of delivering shopper marketing activation or events is preferred. 
  • Experience of working for BTL/Creative agency is beneficial but not essential.


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.