Job type
Full time
United Arab Emirates
Lead recruiter
Shritha Saji
Reporting Line
Customer Marketing Manager Gulf
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type


Your Opportunity

This is an amazing opportunity to be part of the Gulf commercial team as Customer Marketing Executive. Your principal role will be to help create legacy for the brands and contribute to key decisions that will significantly impact our brand presence and positioning in these markets  You will be based in Dubai a large percentage of your time will be spent interacting with the distributors and in Abu Dhabi. As a result, you can expect to be travelling extensively to stay connected to all stakeholders. The role reports into Customer Marketing Manager Gulf.

About You

As the Customer Marketing Executive Gulf, you will be accountable for embedding within your market, world class Brand Management that drives net revenue per case and value share.  Your ability to manage your distributors at any given time will be key, as will be your comfort in working seamlessly within the matrix, with the sales team.


With our Consumer at the heart, your key focus will be to:
  • You will be supporting in driving the ‘brand equity building’ of the Bacardi Martini portfolio at the point of purchase in your market
  • Proactively seek opportunities across outlet segments to engage consumers in Abu Dhabi retail trade
  • You will support the distributor teams to be thorough and meticulous in planning and to execute with excellence at the point of purchase.
  • You will Infuse creativity in the local Bacardi team, distributor teams, advertising agencies and other stakeholders to develop activations at the point of purchase that will give our portfolio a distinct competitive advantage competitive brands. Within the remit of global brand strategies.
  • Work in close coordination with consumer marketing to develop a strong relevant local platforms for our brands in your market within permissible local laws and CSR.
  • Frequently visit the market to establish relationships with key strategic stakeholders, seek opportunities at the point of purchase, inspect event activations, work alongside distributor sales and marketing teams to demonstrate the importance Bacardi attaches to excellence at the point of purchased and check competitor activity.
  • Inspire and drive the spirit of ‘The First Mover Advantage’ at the point of purchase with the Distributor and Bacardi teams, in order to achieve a competitive advantage vis a vis competition.  
  • You will assist the Customer Marketing Manager to win customer support in On- and Off-Premise channels for Category and channel plans whilst improving value share and net revenue per case
  • You will assist in delivering the market’s Integrated Activity Planning (IAP) process thereby ensuring that your Commercial team receive high quality customer programs, materials & assets to deliver value to our company
  • You will work closely with the Regional Brand and Innovation Teams to build the market activity plan, product launch plans and report regularly on on brand performance 
  • You will assist in driving the IAP annual process in your market 
  • You will differentiate Growth Drivers in your market by channel segment to support delivery
  • You will develop Channel Strategies based on the market segmentation and prioritization framework
  • Build Value Propositions by channel for your markets
  • Work with the sales team to plan their activities per channel and sell into Customers
  • Work cross-functionally to monitor execution of the IAP, confirming that your market receives assets in timely and relevant detail to secure full Customer support. 
  • Input feedback to the Gulf team
  • Demonstrate best practice Customer Marketing standards 
  • You will be the responsible for SRM System finance management – PO Creation and Managements, Goods received, invoice submission
  • You will be responsible for the management of A&P Year to Date tracker, Third Party supplier invoice management, New Vendor creation 
  • You will also manage the Marketing Budget form approvals, filing and cross checking against monthly summary


The Skills & Experience needed to create your legacy
  • MBA with a Sales or Marketing specialisation
  • Minimum 3 to 5 years sales/marketing experience in FMCG or Alcohol and Beverage industry
  • Proficiency in MS Office
  • Excellent written and spoken communication in English
Personal Qualities
  • Comfortable working with numerical analysis and you will be able to draw marketing strategies from them
  • Self motivated and have an entrepreneurial approach
  • Hardworking with attention to details
  • Positive, passionate, patient with fantastic networking skills
  • Organised and confident
  • Able to communicate clearly and effectively to your stakeholders
  • Team player, Transparent in your dealings and trustworth
  • Able to report, analyse, measure the efficiency of your strategy in the market


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.