Job type
Full time
Lead recruiter
Irene Castro
Reporting Line
Head of Category
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type


Your Opportunity

As Category Development Executive, you will work with the Head of Category and support the delivery of category management principles within Bacardi Martini.

You will support the delivery of Category Thought Leadership for our key strategic customers in line with the BEST10 & Beyond Strategy for 2030, through the analysis of market trends, consumer behaviour and competitive landscape.

About You

With a Founder’s mentality approach, you will work collaboratively with the Commercial Sales team to drive growth, profitability, and market share.

You will be a role model of the Bacardi’ Family culture and embody this cultural pillar through excellent partnerships with our customers, building value-based cross-functional relationships, and by enabling the Commercial Sales team to grow and succeed.


With Our Customers At The Core, Your Key Focus Will Be: 

Data Analysis & Insights
  • Conduct category and channel analysis to identify trends, opportunities, and potential risks to current category assortment.  Monitor competitive activities, pricing strategies and market dynamics to be ahead of industry changes.
  • Analyse and evaluate category demographic profiles and shopper purchasing behaviour as you translate complex metrics and analytics into valuable insights to drive sustainable growth for the future.
  • Collaborate with cross functional teams including commercial sales, marketing, and innovation to align category strategies with overall business ambition.
  • Support the delivery of clear category presentations for our key strategic customers.
Customer Planning
  • Build strong working relationships with the commercial sales team and customers by demonstrating a high level of customer centricity and initiative, all whilst being prepared to challenge the status quo.
  • Support the development of successful category strategies in line with customer trading agreements, ensuring full alignment and implementation with customers.
  • Evaluate all category led promotional activity to determine effectiveness against agreed sales, profit and marketing objectives outlined and agreed with key off premise customers.
  • Co-lead customer range review submissions, supported by category & shopper insights
Revenue Growth Management
  • Drive the application of fact-based category insights to drive ROS, volume uplift and value growth with our key strategic customers. 
  • Deliver M+E throughout the year to evaluation the effectiveness of category strategy and execution for future investment opportunities with our key strategic customers.
Business Planning
  • Support the Integrated Activity Planning (IAP) process cross functionally, providing compelling and actionable category and customer insights and ensure relevant and market applicable assets are delivered which allow us to win in the marketplace.
  • Further develop tools eg Hyble, SalesMap in line with category principles to support the Commercial Sales and CP&A teams to drive engagement across customer, shopper, and consumer.


The Skills And Experience Needed To Create Your Legacy: 
  • 3+ years of Liquor or FMCG industry experience in Commercial Sales, Category or Customer Marketing
  • Proven experience analysing and leveraging data for powerful insights.
  • Proven experience to effectively challenge and influence cross functional teams. 
  • Demonstrated ability to build capability amongst cross functional teams. 
  • Understand FMCG/Liquor industry best practices & leverage learnings from other categories or markets. 
  • Track record of delivery & ability to work autonomously, always taking initiative. 
Personal Qualities
  • Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
  • You are motivated and continuously challenge yourself and others to achieve the best results possible.
  • Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
  • An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.