Job type
Full time
Korea, Republic of
Lead recruiter
Ayoung Jung
Reporting Line
Head of Marketing, South Korea
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type


Your Opportunity

Assistant Consumer & Customer marketing manager is brand equity builders, focusing on creating and executing strategies that sway consumers’ perception of our brands.

Your focus is on placing the consumer at the heart behind every activity, taking into consideration Global and Regional guidelines to create local relevance. 

You will build consumer centric plans, delivering seamless consumer journeys (from awareness to transaction). You’re in charge of managing the brand P&L, identifying growth drivers that add value to the business.

About You

You’re a curious, creative, passionate, driven and collaborative team player who is not afraid to try out new things and feels comfortable with change and ambiguity. A compelling storyteller, you have a strong public presence and interpersonal skills that promote positive relationships with agencies, customers and internal stakeholders.


With our Consumer at the heart, your key focus will be:

Brand strategy & Channel (On/Off) planning 
  • Create a compelling sense of direction for the brands. 
  • Experience in various types of advertisement (ATL/Digital) and media plan development
  • Lead development and execution of integrated marketing campaigns including advertisement, consumer engagement activities, and in-store merchandising
  • Develop clear brand strategies and deliver brand plans to guide the execution in the market. 
  • Communicate business plans, results, and key initiatives to internal stakeholders effectively and efficiently.
  • Lead articulation of brand positioning, product architecture, brand guardrails; and ensure all activities support the brand positioning.
  • Manages projects and timelines to deliver products and programs.
  • Strong collaboration across regions and channels required to gain a deep understanding of their market needs from a consumer and business standpoint.
  • Consult and take continuous input from key local stakeholders on brand/category plans and activities
Marketing & Promotions
  • Demonstrate a deep understanding of drivers of performance of assigned category and brand.
  • Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong local execution.
  • Collaborate with brand teams in region to develop compelling brand briefs and implement high-impact brand marketing programs.
  • Plan and build consumer centric brand experiences that deliver seamless consumer journeys using the available ecosystem: Social & digital media, earned media and PR, Influencer marketing, Paid Search & SEO, website performance. Understand how digital activities can enhance the physical and offline space and vice versa 
Consumer insights  
  • Collaborate with stakeholders to leverage research (historical, secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure a continuous learning plan.
  • Use effective research (qualitative and quantitative) as well as direct consumer behavioral data and analytics (for example TalkWalker, Social Baker, Sprout Social, Google Trends etc.) to identify insights that will unlock profitable opportunities for your brand
  • Be close to the real world by adopting a listen, make, deploy approach to deliver consumer centric content, checking the pulse of your brand, the competition & daily trends (with your Community Manager)
  • Measure and Evaluate brand performance and activities to continuously optimise brand spend
  • Feed into and support the development of regional and global toolkits and localise these. This will require the writing of agency briefs both creative and production and ongoing agency relationship management.


The Skills & Experience needed to create your legacy
  • Skilled at communicating with all levels and functions (written, verbal and presentations)
  • Strong curiosity on consumer behaviour and trends 
  • Strong numerical, insight and analytical skills
  • Commercial and/or Customer Marketing experience and/or digital business experience is an advantage
  • Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects
  • Actively builds and leads interactions between the functions to ensure plans are implemented and goals met
Personal Qualities
  • Bachelor’s degree and above
  • Proactive & positive & innovative mind 
  • Can-do spirit 
  • Good inter-personal relationship 
  • Over 6-8 years of relevant experiences in Marketing area. 
  • FMCG, beverage or alcoholic beverage company experience is preferred
  • Good command of written and verbal English


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.