Posted
23-Sep-2024
Job type
Full time
Country
Mexico
Location
Tultitlan, Mexico
Lead recruiter
Giulia Aglieri Rinella
Function
Commercial
Reporting Line
Customer Marketing Director
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent

YOUR OPPORTUNITY

Your Opportunity

As the Customer Marketing Modern Trade Coordinator, you will play a crucial role in driving the performance targets of brand activities within the modern channel, creating value for our company. Your responsibilities include implementing customer marketing strategies, tracking and measuring brand initiatives, and managing the marketing budget.

You will also participate in the planning and execution of consumer and customer programs, acting as a key representative of Bacardi in their interactions with our brands. Additionally, you will contribute to our "Best 10" strategy, ensuring that the needs of our consumers and customers are prioritized in all brand decision-making and 
planning.

About You

To succeed in this role, you should have experience in understanding customer and channel dynamics, along with strong English language skills. Preferred qualifications include experience in customer marketing and familiarity with the spirits or beverage industry.

RESPONSIBILITIES

With our consumer at the heart your key focus will be
  • Develop, adapt and define commercial planning and strategy with modern trade customers (SSS,Clubs and Convenience) 
  • Decision making capacity thru deep analysis considering: Sell In, Sell Out, DOH, Nielsen
  • Strong co-working with sales & marketing teams: Short and long term planning developing strong building blocks to improve our presence on trade.
  • Be accountable for POS visibility, promotions and measurement.
  • Oversee all marketing activities, take metrics, and write performance reports. 
  • Develop brand strategies landed to customer particularity and differentiation.
  • Clear communication with POS team, develop of execution guidelines and picture of success. 
  • Speed to market – Strong sense of urgency. 
  • Budget management and efficiency by brand and customer.
  • Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share) 

SKILLS & EXPERIENCE

The skills and experience needed to create your legacy
  • University degree in Marketing, Business Administration or Industrial Engineering 
  • Min. 5 years of experience working in Marketing / Customer Marketing or related field. 
  • Accountable for delivery brands and customers performance targets (revenue, profitability, share) 
  • Easy to adapt personality on corrective action to achieve agreed objectives 
  • Understand how to bring value on the brand Category P&L 
  • Previous experience on Fast Moving Consumer Goods 
  • Demonstrable track record of performance and delivery of results 
  • Strong communication skills 
  • Budgeting
  • Computer Proficiency (Word, Excel, PowerPoint) 
  • Interpret market data analysis tools (e.g. Nielsen, IWSR and similar) 
  • Fluency in English and Spanish is required. 
Personal Qualities
  • Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.
  • We have a clearly defined Leadership Excellence framework, and you will be expected, as a leader to be a role model of the next 5 elements: Focus Externally to Win/ Drive Execution & Results/ Lead Strategically & Know your Business/ Make the Matrix Work/ Lead by Example

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories