Posted
07-Nov-2024
Job type
Full time
Country
United States of America
Location
Miami, FL
Lead recruiter
Janiqua Davis
Function
Marketing
Reporting Line
Senior Brand Manager
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Permanent

YOUR OPPORTUNITY

As a Brand Manager, you are an extension of the Brand Team and will lead your brand’s legacy by delivering impactful consumer-facing activities and targets for the PATRÓN brand in market. You will be responsible for planning and execution of such consumer programs outlined in the “Jobs to be Done” of the Brand’s Integrated Activity Planning (IAP). You will be accountable for delivering brand performance targets and the increase of brand value share. You will also oversee the execution of experiential brand activations across a range of high-profile events and experiences such as music festivals.

About you:
You are an exceptional Brand Builder who places consumer insights at the heart of your work. You create inspiring and innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. You are motivated to build close partnerships across functions sharing innovative ways of working.

RESPONSIBILITIES

With our consumer at the heart your key focus will be:
  • Responsible for planning and leading the execution of consumer programs in-market and assets to deliver effective activations for the brand in alignment with Customer Marketing.
  • Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and working with local commercial and distributor teams to deliver in-market.
  • Oversee the execution of experiential brand activations across a range of high-profile events and experiences.
  • Manage the day-to-day relationships with agency partners, ensure seamless execution of the brand strategy, and travel to various locations to oversee the success of each activation. Act as the on-site lead ensuring execution of the highest standards aligned with brand BVI and strategy. 
  • Lead all in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence.
  • Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage.
  • Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of impact of activities, robust program plans, and strong assets to drive brand equity.
  • Strategic arm to the Assistant Brand Manager by providing support and direction in overcoming obstacles to deliver executional excellence of brand plans.
  • Accountable for monthly brand performance analysis and targets in market (revenue, profitability, share, equity) working closely with financial performance team and senior management.
  • Manage and optimize an A&P budget assigned to you and placing bold bets on activities that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities.

SKILLS & EXPERIENCE

  • Bachelor’s degree in marketing or related field required; MBA is ideal and preferred.
  • You must have 4+ years of experience in brand management or agency experience leading multiple marketing projects. Experience in insights and marketing analytics a plus. 
  • Demonstrated expertise in experiential marketing and the execution of large-scale brand events, such as festivals, concerts, and other high-profile activations.
  • Strong project management skills and the ability to handle multiple projects and deadlines concurrently.
  • Ideally you will have experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency; luxury brand experience preferred.
  • Excellent relationship management skills, with a proven ability to navigate partnerships and collaborate effectively.
  • You will have experience in multiple disciplines (e.g. digital, social, experiential, media, sponsorships)
  • You have a fundamental understanding of profit drivers and commercial focused approach to brand planning.
  • You can analyze available information (e.g. Nielsen data) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand.
  • You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results.
  • Ability and willingness to travel 15-20%, including nights and weekends, as required for events.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories