Posted
14-Jan-2025
Job type
Full time
Country
United Kingdom
Location
London - Shoreditch
Lead recruiter
Magdalena Krasuska
Function
Marketing
Reporting Line
Senior GTR Marketing Manager - Whisky
Level of experience
Professional (Management)
Contract type
Fixed term

YOUR OPPORTUNITY

YOUR OPPORTUNITY
A great opportunity to be part of the Global Travel Retail marketing team as a Brand Manager on Dewar's. A key strategic priority within the business, and fundamental to the success of GTR. You'll be leading the brand from a Global perspective within the channel, having the chance to make a real impact and see the brand come to life in our key markets.  You'll be based in London (Spitalfields) and will be expected to travel on occasion.

ABOUT YOU
You're a natural communicator, who can effectively multi-task and navigate complexity with ease. You rise to a challenge with a can-do attitude and really champion our 'FAMILY' culture pillar; being a real team player who works collaboratively with all teams.

RESPONSIBILITIES

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
  • Lead FY27's IAP development for Dewar's + work cross-functionally to monitor FY26's execution
  • Support the development + execution of the 3-year innovation pipeline for Dewar's; in partnership with the Global team
  • Develop compelling activation toolkits that translate Global campaigns/launches into high quality executional activations in GTR. Works to step-change the consumer experience and impact to GTR activations for Dewar's; identifying and implementing ways to increase shopper engagement and brand building impact
  • Partners with Customer Marketing + Commercial teams to assist in planning and delivering their activities with key customers
  • Helps support the Revenue Growth Management agenda for Dewar's
  • Monthly brand performance analysis - knowing the drivers + drags of performance and putting action plans in place where needed
  • Maximises the value generated in GTR and leverages the Picture of Success initiative to deliver measurable improvements in the quality of execution, P&L performance uplifts and positive ROI
  • A&P budget management - builds and manages spend vs. plan to ensure budgets are appropriate and sufficient to deliver strategic goals

SKILLS & EXPERIENCE

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
  • 3-5 years of experience in Marketing (Category Management, Consumer Marketing, Purchaser/Shopper Marketing and/or Product Innovation) 
  • Campaign management (from briefing through to execution); being able to manage external agency relationships with ease  
  • Leading Innovation launches (build of P&L's for each gate, working with Global on product development (including packaging design), building sell-in decks; and working hand-in-hand with Commercial on the Commericialisation of each launch) 
  • Strong commercial acumen (numerical/analytical skills); with a full understanding of the P&L 
  • Good creative eye & attention to detail - being able to deliver high quality toolkits for our Customer Marketing teams to implement within their markets 
  • Digital marketing/E-comm experience  
  • Being able to contribute to the development of a media plan 
  • Very strong communicator - being able to manage key stakeholders across different regions/functions both within & outside of GTR 
  • Proficiency in English language skills 
  • Having worked across international markets is an advantage 
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR 
  • You are pro-active with a can-do attitude - you're able to navigate through tough situations and complex challenges. You can effectively deal with the heat of change. You have a growth and learning mindset, ready to test, stumble, learn and apply from experience 
  • You're a people person - you can build strong relationships across functions and work well within teams 
  • You have a high level of self-awareness, are reflective and know yourself well - understanding both your own strengths and development areas and your impact on others 
  • Mental agility: you can think strategically whilst also being execution focused, bringing creativity to the challenges you're presented with  
  • Belonging: you have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become 

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories