Posted
26-Nov-2024
Job type
Full time
Country
France
Location
Paris
Lead recruiter
Massimo Li Volti
Function
Marketing
Reporting Line
Regional Brand Director
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Temporary/Seasonal/Contract

YOUR OPPORTUNITY

As Brand Manager you'll be responsible for owning brand P&Ls, building brand equity, creating and executing strategies with the consumer at the heart, influencing commercial execution to deliver AVQPAP commitments and tracking performance against these. 
 
You’ll focus on execution excellence, to deliver fully integrating customer & consumer programs that create value for consumers, recruit and retain the next generation, and deliver healthy brand growth for the short, medium and long term. 
 
 
 
About You

Curious, creative, passionate, driven, and collaborative team player, that is not afraid to try out new things and feels comfortable with change and ambiguity. You integrate quickly & easily in a team and are willing to jump right into it. 

A compelling storyteller, have a strong public presence and interpersonal skills that promote positive relationships with agencies, customers, and internal stakeholders.

A go getter, with a hands-on mentality. Addicted to winning, resilient, credible but calm under pressure. You get energized by finding simple solutions for complex cases? 

You enjoy life along the way. Love for drinks, hospitality & entertainment. Highly rate sustainable business initiatives such as doing good for the planet and communities.

Fluent French is a must and role location is Paris, France.

 


RESPONSIBILITIES

  • End-to-end ownership of brand execution in the BU 
  • Build annual plans and programming that leads with putting the consumer at the heart of everything we do.  
  • Partner with Category, RGM, & Commercial teams to ensure full TTL deliver of programming to drive sales and equity gains.  
  • Lead the integrated IAT process, including crystal clear briefing and partnership with media, PR and experiential agencies to ensure we deliver innovative activities that deliver against CCGC and CJTBD to drive brand equity & desire.  
  • Keep consumer at heart by adopting a listen, make, deploy approach to deliver consumer centric plans and content, checking the pulse of your brand, the competition & consumer trends 
  • Build effective relationships and excitement within the organization with all stakeholders to ensure engagement leading to project delivery and always maximizing the innovation opportunity.  
  • Actively monitor Bombay KPIs (commercial, financial & equity), and provide guidance on corrective action to achieve agreed objectives & reporting for Local & Regional Forums e.g. Supercharge Our Brands. 
  • Full P&L responsibility ensuring it is delivered to budget and ensure clear M&E for 80% of plans and programming  


MEASURES OF SUCCESS:  


  • Delivery of ‘healthy’ brand growth in support of the France P&L with a clearly defined channel and occasion mix  
  • Clear diagnosis of the challenges of the market to create simple and focused plans to deliver growth for the future  
  • Recruit & Retain consumers, in more occasions, to choose Bombay Sapphire more often, by addressing barriers that prevent them from doing this today 
  • Drive step change in brand equity, conversions across brand funnel and recruitment scores  
  • Pioneering connections strategy and focus on recruiting the next generation 
  • Strong relationship across French business, including commercial team, CPA, supply chain, cat dev, RGM and Leadership team and global Ignition team. 

SKILLS & EXPERIENCE

TO BE SUCCESSFUL IN THIS ROLE YOU WILL HAVE/BE:  


  • You will have experience leading the development of a brand strategy for a market, as well as then leading the execution & tactics of this.  
  • You will have led a fully integrated marketing communications plan for a brand across at least 1 market.  
  • You will be solutions orientated with a passion to drive and deliver results.  
  • You will have analytical skills with a demonstrated aptitude turning data and information into actionable insights.  
  • You will have demonstrated excellence in execution in previous roles.  
  • You will have demonstrated success in leading complex projects involving multiple stakeholders in previous roles.  
  • You are comfortable in working with ambiguity, super resilient to challenge and a passion & energy to perform & win with others.  
  • And of course, you will be great at communicating and motivating cross-functional teams, vendors and agencies.  

 

KEY RELATIONSHIPS AND INTERDEPENDENCIES  


  • Your ability to operate and orchestrate seamlessly within the matrix will be critical for your success in this role 
  • Convey strategy and actions to inspire all functions across the business  
  • Ability to work hand in hand with CPA, RGM, Category and Commercial teams  
  • Adapt and Exchange (reach agreement with): Commercial Leadership, Sales Leadership and Marketing Leadership.  
  • Influence (affect change): Insights, Marketing, Commercial Performance and Analysis, Sales  

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 


U.S. applicants have rights under Federal Employment Laws.

PERKS OF WORKING WITH US

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

THINK LIKE A Founder

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

LIFE INSIDE BACARDI Career Stories

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

Watch our career stories