Job type
Full time
Lead recruiter
Niharika Yadav
Reporting Line
Manager Sales - Haryana
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type


Your Opportunity

On-Trade Area Sales at Bacardi are accountable for creating value by driving sales and building the brand visibility in premium and standalone establishments. They play a critical role in taking our Bacardi portfolio brands to the next level. They do this by crafting and executing a lot of brand activations, advocacy sessions for the key consumers and retailers.

About You

In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customer accounts within Gurgaon. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the region. Your deep commercial knowledge and ability to develop strategic relationships will be key to your success in this role. 


With our consumer at the heart your key focus will be
  • Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
  • Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution 
  • Develop effective long-term relationships with customers and distributors to be perceived as the company’s leading customer contact within the state 
  • Execute occasion-based price pack architecture to deliver improved mix
  • You will be accountable for the effective implementation of our annual price increases
  • Optimize promotional plans through the year through implementation of the ROI strategy and goals
  • Input into the shaping of the channel & portfolio strategy of the territory
  • Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues 
  • Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans 
  • Build effective long-term relationships with Key Customers 
  • Relentlessly drive a pay for performance-based approach with Key Customers


The skills and experience needed to create your legacy
  • Channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
  • Commercial experience preferably with a beverages / FMCG / alco – bev industry. Drinks and Lifestyle Category experience is an advantage 
  • Well-developed written and verbal communication skills
  • Effective use of networking and leveraging the same with key customers and strong interpersonal skills
  • Strong negotiation skills and first-hand on-premises sales experience
Personal Qualities
  • You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve
  • You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
  • You demonstrate resilience by overcoming challenges and staying calm under pressure
  • You demonstrate entrepreneurial thinking, looking for new ways to achieve better results


At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.


At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

  • Flexible work arrangements (depending on role/office/site location)
  • Access to E-learning Platforms and Career Development programs
  • Travel Discounts ( i.e., hotel and car rental)
  • And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture

BE                  Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.


We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.


The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.


Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.